{
  "docId": "019de517-8222-711f-84ed-b0bb613ff260",
  "docSlug": "9600ef6bd6c9041b53336cdb7585241a",
  "documentTitle": "Shopify | Investor Presentation Deck | 47 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 18,
  "pageCount": 47,
  "prevPage": 17,
  "nextPage": 19,
  "slideType": "traction",
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  "density": "dense",
  "nDataPoints": 10,
  "notes": null,
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  "metadataConfidence": 0.9,
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  "slideHref": "/slides/019de517-8222-711f-84ed-b0bb613ff260/18",
  "deckHref": "/decks/019de517-8222-711f-84ed-b0bb613ff260",
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  "deckAnchorHref": "/decks/019de517-8222-711f-84ed-b0bb613ff260#slide-18",
  "components": [
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        "x": 0.05,
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      "kind": "chart",
      "text": "All Cohorts, 2019, 2017, 2015",
      "attrs": {
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      },
      "kind": "list",
      "text": "Millions of merchants around the world, across 10+ verticals. Each cohort drives more revenue as time passes, for example:",
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      "kind": "source-note",
      "text": "*Examples of quarterly revenue from merchant cohorts that joined the Shopify platform in the period shown.\n*Note: The first year a merchant joins the platform may not be 12 full months and therefore is not fully comparable to the subsequent 12 month periods.\n*Note: Calculation is last four quarters of revenue reported (ending in Q4/22) divided by first four full quarters of revenue for each cohort (ie starting in Q2 following each cohort year)",
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      "kind": "table",
      "text": "Sample Cohort, Revenue Growth*, Q1/19, 1.5x, Q1/17, 1.9x, Q1/15, 3.4x",
      "attrs": {
        "columns": [
          "Sample Cohort",
          "Revenue Growth*"
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      "kind": "title",
      "text": "Revenue compounds every year; cohort retention remains strong",
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      "beatId": "3a618dde-7250-4a2a-934d-cf3520708a45",
      "arcName": "The Sparkline",
      "arcSlug": "sparkline",
      "beatName": "Interest",
      "beatSlug": "aida-interest",
      "evidence": "The customer logos and testimonial slides generate interest in Shopify's success.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Complication",
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "5141f450-c127-4eee-bdde-e2dbf00a597a",
      "evidence": "The deck follows a golden circle narrative, starting with why Shopify exists.",
      "position": 2,
      "objective": "Explain Shopify's mission and vision",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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