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  "documentTitle": "Rover | Investor Presentation Deck | 33 slides",
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  "authorName": "Rover",
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  "presentationDate": "2023-11-01 00:00:00",
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      "text": "Expected 5-year LTV to advertising expense ratio; Marketing expense reduced due to pandemic (1); Earnback",
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      "text": "Focus on marginal customer acquisition cost drives quality unit economics\nIncreases in effectiveness of marketing as well as higher LTVs allow for additional marketing expense within same payback parameters",
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      "kind": "list",
      "text": "after 1 quarter\nEstimated quarter (2)\nLighter colors denote subsequent quarters",
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      "text": "Note: Represents global quarterly cohorts of respective year as of September 30, 2023. LTV is defined as lifetime cumulative net stay take less a constant margin which includes credit card fees, hosting costs, support costs, provider onboarding fees, processing expenses and other costs\n1. Q2'20 - Q2'21 were representative of underspending in marketing due to the pandemic. Normalization of marketing expense began in Q3'21\n2. Represents estimated value of most recent quarter; portion of quarterly cohort that has yet to reach full measurement period",
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      "text": "Marketing strategy is driving high return on investment",
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      "text": "Lifetime cumulative quarterly cohort LTV to quarterly advertising expense",
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