{
  "docId": "019de517-8125-703d-a2c0-bc3619f99ef4",
  "docSlug": "2d96d9ae2a3b1bd9b371c47cf6a0966f",
  "documentTitle": "Rover | Investor Presentation Deck | 33 slides",
  "authorId": "rover",
  "authorName": "Rover",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 21,
  "pageCount": 33,
  "prevPage": 20,
  "nextPage": 22,
  "slideType": "go_to_market",
  "function": "present_framework",
  "density": "dense",
  "nDataPoints": 10,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de517-8125-703d-a2c0-bc3619f99ef4/21",
  "deckHref": "/decks/019de517-8125-703d-a2c0-bc3619f99ef4",
  "deckJsonHref": "/decks/019de517-8125-703d-a2c0-bc3619f99ef4.json",
  "deckAnchorHref": "/decks/019de517-8125-703d-a2c0-bc3619f99ef4#slide-21",
  "components": [
    {
      "bbox": {
        "h": 0.379,
        "w": 0.249,
        "x": 0.699,
        "y": 0.268
      },
      "kind": "list",
      "text": "Efficient marketing\nStrong WoM customer acquisition combined with repeat transactions has driven our GAAP marketing expense as a percentage of revenue from 82% in 2018 to 21% in 2022\nTarget non-GAAP marketing expense as a percentage of revenue (4): 18 - 25%",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f42b844-bb45-4d7c-af9c-16e5344002d7",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.469,
        "w": 0.249,
        "x": 0.058,
        "y": 0.268
      },
      "kind": "list",
      "text": "Brand\n>6x Share of voice of earned media vs. closest competitor(1)\n27M Impressions via social media since August 2022(2)\nOver 12.5 thousand global earned media mentions in 2022(3)\nEarned media mentions have grown at a 56% CAGR since 2017(3)",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a399960a-2840-4637-9982-7d41d2878477",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.469,
        "w": 0.28,
        "x": 0.379,
        "y": 0.268
      },
      "kind": "list",
      "text": "Word of Mouth (WoM)\nDelighting pet parents with positive experiences leads them to recommend Rover to their network\n52% New bookings in Top 10 Cities worldwide were acquired via WoM in 2022, up from 31% in 2014\n41% New bookings in the rest of the market worldwide were acquired via WoM in 2022, up from 31% in 2014",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e604e899-c620-44c0-b06b-7e8cb772fd1c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.687,
        "x": 0.028,
        "y": 0.918
      },
      "kind": "source-note",
      "text": "1. Share of voice for 2022 in U.S. per Cision\n2. As of December 31, 2022\n3. Cision, as of December 31, 2022\n4. Non-GAAP marketing expense is defined as marketing expense excluding the non-cash expenses arising from the grant of stock-based awards. Non-GAAP marketing expense as a percentage of revenue is calculated by dividing the non-GAAP marketing expense for a period\nby revenue for the same period",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3448cc45-e741-4a61-ab0e-b2c0232e9b16",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.032,
        "w": 0.899,
        "x": 0.028,
        "y": 0.048
      },
      "kind": "title",
      "text": "Strong word of mouth enhanced by strategic paid marketing",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9a9e00de-9e61-423e-8b6d-635617c2461b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}