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      "text": "Ability to service a wide variety of needs\nTechnological ease of use\nFriends/family/neighbors\nIndependent professionals\nOnline aggregators and directories\nPet care chains\nLocal mom and pop shops\nRover",
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      "text": "The majority of pet care is done by family, friends, and neighbors and lacks the scale and tech integration that pet parents desire",
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      "text": "Rover better aligns with consumer preferences than alternatives",
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