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  "docSlug": "2d96d9ae2a3b1bd9b371c47cf6a0966f",
  "documentTitle": "Rover | Investor Presentation Deck | 33 slides",
  "authorId": "rover",
  "authorName": "Rover",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
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  "pageNumber": 16,
  "pageCount": 33,
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  "slideType": "market_sizing",
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      "kind": "diagram",
      "text": "Global pet spend\nGlobal dog & cat spend\nCurrent U.S. pet opportunity (1) ~$95B\nCurrent commercial pet services market (2) ~$9B",
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      "kind": "list",
      "text": "Of pet-owning households...\n~90% buy pet food monthly(3)\n~90% buy treats(4)\n~85% take their pet to vet(4)\n~10% pay for commercial overnight pet care(5)",
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      "kind": "source-note",
      "text": "1. Packaged Facts, 2019. Represents retail pet food/supplies, veterinary and non-medical services\n2. Packaged Facts, 2019. Represents 2019 non-medical services market of $10.3B less the $1.4B pet insurance market\n3. Petfood Industry 2021\n4. APPA National Pet Owners Survey 2023-2024. Pet parent behavior statistics represent average for both dog and cat parents\n5. Management estimate based on Packaged Facts data in footnotes 1 and 2 above",
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      "kind": "title",
      "text": "Untapped services opportunity within a massive pet market",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
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      "evidence": "Slides 16-18 discuss the market opportunity and the problem with current pet care services.",
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      "parentBeatName": "Complication",
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "1586b1b9-43da-43a9-a892-5fddc8f2a678",
      "evidence": "Slides 16-18 discuss the market opportunity and the problem with current pet care services, implying that not investing in Rover would mean missing out on this opportunity.",
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      "objective": "What are the consequences of not investing in Rover?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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