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  "documentTitle": "Rover | Investor Presentation Deck | 33 slides",
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  "authorName": "Rover",
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  "presentationDate": "2023-11-01 00:00:00",
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      "text": "Rover Pet Parents (4) income distribution: $125K+ 35%, $100-125K 16%, $75-100K 18%, <$75K 32%",
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      "text": "APPA (3) age distribution: Gen Z 16%, Millennials 33%, Gen X 25%, Baby Boomers 24%, Builders 2%",
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      "text": "Rover Pet Care Providers (4) age distribution: Gen Z 36%, Millennials 44%, Gen X 13%, Baby Boomers 7%",
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      "text": "Rover Pet Parents (4) age distribution: Gen Z 12%, Millennials 45%, Gen X 26%, Baby Boomers 16%, Builders 1%",
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      "text": "APPA (3) income distribution: $125K+ 26%, $100-125K 8%, $75-100K 15%, <$75K 51%",
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      "text": "High density 21%, Medium density 50%, Low density 29%",
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      "text": "We serve a wide age range of pet parents, while providers tend to be younger (2)",
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      "text": "We serve a range of household incomes, but pet parents on Rover skew toward higher income",
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      "text": "Bookings by population density(1)",
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      "text": "Note: Demographic data for U.S. only\n1. Based on bookings in the year ended December 31, 2022\nRover defines the population density as: Low Density as < 800 people per sq. mile, Medium Density as 800-4000 people per sq. mile, and High Density as >4000 people per sq. mile\nBased on Rover definitions, Low Density constitutes ~45% of the US population, Medium Density constitutes-39% of the US population, and High Density constitutes~16% of the US population\n2. Generation age ranges as of 2022 are Gen Z: 18-25, Millennial: 26-40, Gen X: 41-55, Baby Boomer: 56-74, Builder: 75+\n3. APPA National Pet Own Owners Survey 2023-2024\n4. Based on July 2022 Rover survey, excludes non-responses",
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      "kind": "title",
      "text": "Rover's users span geographies, age, and income",
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