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  "documentTitle": "Rover | Investor Presentation Deck | 33 slides",
  "authorId": "rover",
  "authorName": "Rover",
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  "presentationDate": "2023-11-01 00:00:00",
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      "text": "Europe\n64M(4) Pet-owning households\n8 countries: United Kingdom, Spain, France, Norway, Sweden, Netherlands, Italy, Germany\n8 languages supported by operations teams based in Barcelona\nLaunched in London in Q2'18; entered additional geographies in mid-2019 via acquisition of DogBuddy (5)\n0.3M(3) households booked represents <1% of pet-owning households",
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      "text": "Canada\n9M(6) Pet-owning households\nAll provinces including Quebec serviced in English and French\nEntered in March 2017 with acquisition of DogVacay\n0.2M(3) households booked represents <3% of pet-owning households",
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      "text": "United States\n87M(1) Pet-owning households\nAll 50 states + territories\n98% of U.S. population covered(2)\nLaunched in 2013\n4M(3) households booked represents ~5% of pet-owning households",
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      "text": "Market",
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      "kind": "paragraph",
      "text": "Rover presence",
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      "text": "1. APPA National Pet Owners Survey 2023-2024\n2. Based on the US Census zip code tabulation areas with booked transactions on the platform as of September 2023\n3. Represents all-time users from inception through September 30, 2023\n4. Management estimates based on Statista. 64M pet-owning households in 2020 within the green shaded countries, where Rover operates\n5. Acquired DogBuddy in late Q4'18 and integrated in Q2'19\n6. Management estimates based on 2022 Canadian Animal Health Institute survey and the 2021 Canadian census reports. 60% of 15M Canadian households have at least one cat or dog",
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      "kind": "title",
      "text": "Large opportunity for further growth in existing markets",
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