{
  "docId": "019de517-77a6-722b-b2e4-13e1f8ce09c2",
  "docSlug": "3f7b1ba0a8354a7f9a0caf8fae864684",
  "documentTitle": "Opendoor | Investor Presentation Deck | 42 slides",
  "authorId": "opendoor",
  "authorName": "Opendoor",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 25,
  "pageCount": 42,
  "prevPage": 24,
  "nextPage": 26,
  "slideType": "traction",
  "function": "show_traction",
  "density": "dense",
  "nDataPoints": 10,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de517-77a6-722b-b2e4-13e1f8ce09c2/25",
  "deckHref": "/decks/019de517-77a6-722b-b2e4-13e1f8ce09c2",
  "deckJsonHref": "/decks/019de517-77a6-722b-b2e4-13e1f8ce09c2.json",
  "deckAnchorHref": "/decks/019de517-77a6-722b-b2e4-13e1f8ce09c2#slide-25",
  "components": [
    {
      "bbox": {
        "h": 0.656,
        "w": 0.274,
        "x": 0.53,
        "y": 0.239
      },
      "kind": "chart",
      "text": "Increased awareness improves conversion\nBrand awareness over time\n26%+\n2019\n2023",
      "attrs": {
        "x_axis_label": "Year",
        "y_axis_label": "Brand awareness"
      },
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "473e7766-a1dc-422d-8c54-6127352d92eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.656,
        "w": 0.469,
        "x": 0.048,
        "y": 0.239
      },
      "kind": "chart",
      "text": "We understand how conversion responds to adjustments in our offer spreads\nSpread vs. conversion\nTrue Seller Conversion\nAverage Spread\n40%\n30%\n20%\n10%\n0%\n11%\n0%",
      "attrs": {
        "x_axis_label": "Average Spread",
        "y_axis_label": "True Seller Conversion"
      },
      "subkind": "line",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "331cdd57-5af8-4fef-9b5f-f86890ddb6c8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.61,
        "w": 0.16,
        "x": 0.83,
        "y": 0.23
      },
      "kind": "list",
      "text": "Our acquisition funnel:\nServiceable addressable market (SAM)\nDistribution channels\nOffers\nReengagement\nConversion",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f92603a-568c-42fe-b298-84dc7da589c4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.179,
        "x": 0.799,
        "y": 0.034
      },
      "kind": "paragraph",
      "text": "Proven playbook to attract sellers",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95f9091a-82b4-4daa-b3e5-0a5a13e8de8a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.014,
        "w": 0.499,
        "x": 0.048,
        "y": 0.958
      },
      "kind": "source-note",
      "text": "Note: Spreads defined as total discount to valuation less the 5% Opendoor service fee",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d357b3aa-9648-44fc-991a-da31439f35e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.098,
        "w": 0.666,
        "x": 0.048,
        "y": 0.066
      },
      "kind": "title",
      "text": "We see improvements in conversion as we lower spreads and increase brand awareness",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6d65f25a-6461-402f-b74a-892fd9f05f27",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Waterfall chart",
      "slug": "waterfall-chart",
      "agent": null,
      "layer": "slide",
      "matchId": "b2529e84-f264-4a48-a52b-69de508cc4a9",
      "evidence": "chart/line: We understand how conversion responds to adjustments in our offer spreads",
      "confidence": 0.9
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 25,
      "from": 20,
      "beatId": "0626cb85-51c7-47df-a017-d3c10f0db5a4",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Traction",
      "beatSlug": null,
      "evidence": "Traction and growth metrics are presented on slides 20-25.",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}