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  "documentTitle": "MoneyLion | Results Presentation Deck | 31 slides",
  "authorId": "moneylion",
  "authorName": "MoneyLion",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
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  "pageNumber": 16,
  "pageCount": 31,
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  "slideHref": "/slides/019de517-6b88-746d-a4f4-86ccbe5c9cfb/16",
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      "kind": "diagram",
      "text": "Marketplace Brand Influencers Organic Paid Digital\nMarketing Mix\nTop of Funnel\nCustomer Inquiries\n60 Million Total Customer Inquiries in Q3 2023\nCustomers\n2.2M Total Customers Added in Q3 2023\n12.1 Million Total Customers (1)\nProducts\n3.0 Million Total Products Consumed in Q3 2023\n20.3 Million Total Products (2)\n1.7 Products per Customer",
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      "kind": "paragraph",
      "text": "Lifecycle marketing engine gives customers more options to drive better outcomes, resulting in 1.7 products per customer",
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      "kind": "paragraph",
      "text": "Unique top of funnel drove ~60 million Total Customer Inquiries in Q3 2023 (up from ~50 million in Q2 2023) and 2.2 million Total Customers added",
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      "kind": "source-note",
      "text": "Note: Total Customer Inquiries is composed of Consumer Inquiries, which represents the number of submitted consumer applications for financial products across our marketplace business, MoneyLion app installs and users who have registered via the MoneyLion website. Metrics are as of September 30, 2023, with Total Customers added and incremental Total Products consumed related to Q3 2023. Products per customer calculated as Total Products divided by Total Customers. See \"Footnotes\" section for detailed footnotes and definitions.",
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      "kind": "title",
      "text": "Customer Acquisition and Lifecycle Strategy",
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