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      "text": "First to operate travel programs rooted in conservation and responsible tourism (what has since been named \"ecotourism\" of which Lars-Eric Lindblad is considered the father)\nFirst member of GreenMarine North America\nOnly expedition company jointly developing conservation and education program(s) with National Geographic Society to give a lift to the urgent and critical issues of our time on a global platform\nFirst to develop and offer a shipboard sustainable seafood program for travelers\nFirst to work toward single-use plastic elimination\nFirst to become a self-disinfecting fleet by utilizing ACT CleanCoat Purity™ system\nPublished first and only guides created specifically for travel advisors to educate clients about sustainability\nFirst adopter of Green Benefits, an HR program designed to support and facilitate employees taking personal climate action\nFirst experiential, shipboard model to engage with conservation-minded travelers to create positive impact on explored places, people and wildlife\nFirst and only ship-based professional development program for Pre-K-12 educators offered by National Geographic Education",
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      "text": "Pioneered civilian polar tourism by bringing the first group of non-scientists to Antarctica in 1966\nEstablished the first civilian tourist expedition program in the Galápagos and hired the first rangers\nFounding member of IAATO and AECO, instrumental in the establishment and charter writing of both organizations\nCompleted the earliest ever transit of the Northwest Passage by expedition voyage in summer 2022, beating the previous record\nFirst expedition company to travel to Peter I Island in 50 years\nPioneered the use of MUD mapping and crowd-sourced sounding of remote areas to map safe channels for polar navigation, improving speed and safety of navigation for all polar travelers\nFirst to develop and implement dynamic risk assessment standards and protocols in the polar regions\nPioneered expedition travel to Easter Island and first passenger ship to return since the onset of Covid",
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      "text": "III. SOLIDIFIES OUR POSITION AS THE LEADER IN EXPEDITION CRUISE AND PROVIDES LONG-TERM STABILITY",
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