{ "docId": "019de517-5ce8-751a-aa69-cd81e3301e71", "docSlug": "ec300e72ec944a9214869742e7d2356f", "documentTitle": "LegalZoom.com | Investor Presentation Deck | 41 slides", "authorId": "legalzoom-com", "authorName": "LegalZoom", "documentKindSlug": "pitchdeck", "documentKindLabel": "Pitch deck", "sourceTypeSlug": "investor_relations", "sourceTypeLabel": "Investor relations", "presentationDate": "2023-11-01 00:00:00", "orientation": "landscape", "aspectRatio": 1.7810761, "pageNumber": 28, "pageCount": 41, "prevPage": 27, "nextPage": 29, "slideType": "traction", "function": "show_traction", "density": "overcrowded", "nDataPoints": 56, "notes": null, "elementsJson": null, "metadataConfidence": 0.95, "imagePath": null, "slideHref": "/slides/019de517-5ce8-751a-aa69-cd81e3301e71/28", "deckHref": "/decks/019de517-5ce8-751a-aa69-cd81e3301e71", "deckJsonHref": "/decks/019de517-5ce8-751a-aa69-cd81e3301e71.json", "deckAnchorHref": "/decks/019de517-5ce8-751a-aa69-cd81e3301e71#slide-28", "components": [ { "bbox": { "h": 0.59, "w": 0.29, "x": 0.05, "y": 0.18 }, "kind": "chart", "text": "Business Formations (1) Q4'21 103K, Q1'22 129K, Q2'22 113K, Q3'22 117K, Q4'22 115K, Q1'23 170K, Q2'23 161K, Q3'23 137K", "attrs": { "title": "Business Formations" }, "subkind": "bar-vertical", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "2cda970b-81d4-4a64-9427-f65be7012938", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.59, "w": 0.29, "x": 0.65, "y": 0.18 }, "kind": "chart", "text": "Transaction Revenue Q4'21 $57M, Q1'22 $65M, Q2'22 $65M, Q3'22 $58M, Q4'22 $51M, Q1'23 $62M, Q2'23 $60M, Q3'23 $57M", "attrs": { "title": "Transaction Revenue" }, "subkind": "bar-vertical", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ea5fa51c-2770-466d-bf4d-6f45299f2f83", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.59, "w": 0.29, "x": 0.35, "y": 0.18 }, "kind": "chart", "text": "Transaction Units (2) Q4'21 211K, Q1'22 267K, Q2'22 225K, Q3'22 226K, Q4'22 211K, Q1'23 308K, Q2'23 283K, Q3'23 237K. AOV (3) Q4'21 $267, Q1'22 $245, Q2'22 $290, Q3'22 $258, Q4'22 $241, Q1'23 $202, Q2'23 $214, Q3'23 $242", "attrs": { "title": "Transaction Units", "secondary_series": "AOV" }, "subkind": "bar-vertical", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "ee4d4fe3-ffa8-454a-957b-0f4e013a9a95", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.88, "x": 0.06, "y": 0.94 }, "kind": "source-note", "text": "(1) We define the number of business formations in a given period as the number of LLC, incorporation, not-for-profit and DBA orders placed through our platform in such period, excluding such orders from our operations in the United Kingdom. (2) We define the number of transaction units in a given period as gross transaction order volume, prior to refunds, on our platform during such period. Refunds, or partial refunds, may be issued under certain circumstances, pursuant to the terms of our customer satisfaction guarantee. (3) We define average order value for a given period as total transaction revenue divided by total number of transactions in such period.", "attrs": {}, "subkind": null, "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6d791903-e442-4c48-9238-b09b6ba6523b", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.28, "x": 0.06, "y": 0.79 }, "kind": "table", "text": "Year-over-year Growth %: Q4'21 12%, Q1'22 (2%), Q2'22 (16%), Q3'22 3%, Q4'22 12%, Q1'23 32%, Q2'23 42%, Q3'23 17%", "attrs": {}, "subkind": "data", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "57abc5f5-1ec4-4362-8c7d-696773977ed0", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.05, "w": 0.28, "x": 0.65, "y": 0.79 }, "kind": "table", "text": "Year-over-year Growth %: Q4'21 8%, Q1'22 6%, Q2'22 (11%), Q3'22 (13%), Q4'22 (10%), Q1'23 (5%), Q2'23 (7%), Q3'23 (2%)", "attrs": {}, "subkind": "data", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "9392f998-834d-4bf5-9911-b08fb3ab5c1a", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.08, "w": 0.28, "x": 0.35, "y": 0.79 }, "kind": "table", "text": "Year-over-year Growth %: Units Q4'21 8%, Q1'22 (3%), Q2'22 (13%), Q3'22 (1%), Q4'22 0%, Q1'23 15%, Q2'23 26%, Q3'23 5%. AOV Q4'21 0%, Q1'22 10%, Q2'22 3%, Q3'22 (11%), Q4'22 (10%), Q1'23 (18%), Q2'23 (26%), Q3'23 (6%)", "attrs": {}, "subkind": "data", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "b62a6a06-2295-42fc-ad17-2fdd633eb0a7", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.03, "w": 0.79, "x": 0.06, "y": 0.1 }, "kind": "title", "text": "Focus on share and subscription growth, trading off transactional AOV/Revenue", "attrs": {}, "subkind": "action-title", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "cbc17069-764c-4c00-9a39-a480581cc594", "frameworkName": null, "frameworkSlug": null }, { "bbox": { "h": 0.04, "w": 0.6, "x": 0.06, "y": 0.06 }, "kind": "title", "text": "Transactions – shift to Freemium", "attrs": {}, "subkind": "headline", "toolName": null, "toolSlug": null, "confidence": null, "componentId": "6690fff3-9f7c-4b86-b9b7-a6f410f96b49", "frameworkName": null, "frameworkSlug": null } ], "metrics": [], "tools": [ { "name": "Before-After-Bridge", "slug": "before-after-bridge", "agent": "Storyteller", "layer": "slide", "matchId": "bad276ac-b940-4754-a922-0912873610b2", "evidence": "chart/bar-vertical: Transaction Units (2) Q4'21 211K, Q1'22 267K, Q2'22 225K, Q3'22 226K, Q4'22 211K, Q1'23 308K, Q2'23 283K, Q3'23 237K", "confidence": 0.6 } ], "frameworks": [], "arcBeats": [ { "to": 29, "from": 26, "beatId": "722febfe-bc9d-4a3f-a9ce-42d6e2f34e5a", "arcName": "The Sequoia Pitch", "arcSlug": "sequoia-pitch", "beatName": "Traction", "beatSlug": null, "evidence": "Traction is shown on pages 26-29.", "position": 3, "confidence": 0.8, "parentBeatName": null, "parentBeatSlug": null } ], "loops": [], "imagePathAlt": null, "thumbSrc": null, "thumbSrcAlt": null, "locked": true }