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  "documentTitle": "LegalZoom.com | Investor Presentation Deck | 41 slides",
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  "authorName": "LegalZoom",
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      "text": "US Business Formations Growth Rate\nGreat Recession 2008-2009\nCovid-19 2020-2022\nLZ Revenue Growth 10%\nLZ formations grew 34% faster than the Macro",
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      "kind": "list",
      "text": "Digital Enablement Tools\nAn idea can become a digital business in days with minimal upfront capital required and gig platforms and SMB tools",
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      "text": "Post-Covid Economy\nBusinesses are emerging and evolving to adjust to the new economy, onshoring, and industries that didn't exist before like NIL (name, image, likeness), Influencers, freelancing roles",
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      "text": "Work From Home\nMore flexibility to form a business while employed – more than half of LegalZoom customers have another job(2)",
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      "text": "Tailwinds",
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      "text": "Small businesses are resilient (4% 18-year small business formation CAGR(1))",
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      "text": "Stable macro, strong relative performance",
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      "text": "Years with positive US small business formations growth(1)",
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      "text": "Source: U.S. Census Bureau business formation statistics seasonally adjusted business application units.\n(1) Timeframe represents 2006-2023 year-to-date (January through September 2023). (2) LegalZoom Magid customer study as of July 2023.",
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      "text": "And there are tailwinds to drive further acceleration",
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      "text": "Scale the Business: Formations are resilient",
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