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      "text": "(1) 2019: D!. 2022: D! + BD. 2023: D! + BD + VF + VN. (2) Decline due to COVID-19 pandemic",
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      "text": "Focus Areas: Revenue Diversification, Multichannel, Customer Focus. Objectives: Packages (% of GB), GB weight MEX + BRA, B2B/B2B2C as % of total GB, App share of online B2C¹ (% transactions), # of Loyalty Members (M), % of point redemptions, NPS post Trip. 3Q19: 21%, 53%, 6%, 26.8%, 0.0, 0%, 68.3%. 3Q22: 26%, 55%, 11%, 34.5%, 9.1, 5.5%, 63.9%². 3Q23: 30%, 61%, 15%, 40.1%, 19.9, 10%, 67.5%.",
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