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  "authorName": "Dave",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
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      "text": "CAC and New Member Acquisition (000s)\n3Q22: New Member Acquisition (000) 998, CAC $24\n4Q22: New Member Acquisition (000) 715, CAC $17\n1Q23: New Member Acquisition (000) 587, CAC $16\n2Q23: New Member Acquisition (000) 739, CAC $20\n3Q23: New Member Acquisition (000) 821, CAC $17",
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      "text": "Q3 2023 performance demonstrates our ability to expand acquisition (up 11% Q-o-Q) while improving our already efficient CACs (down 17% Q-o-Q). Continued efforts on funnel improvements, channel & creative optimization, and enduring product-market fit driving performance.",
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      "text": "We acquired 821k new members in Q3 2023, down 18% from Q3 2022 driven by 40% lower marketing investment. CACs improved 30% on a Y-o-Y basis.",
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      "text": "Note: See Glossary for the definition of Customer Acquisition Costs",
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