{
  "docId": "019de517-2a7e-7779-b128-05cef940d577",
  "docSlug": "4167cb937509e219038e79c9e8deae8a",
  "documentTitle": "CubeSmart | Investor Presentation Deck | 30 slides",
  "authorId": "cubesmart",
  "authorName": "CubeSmart",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 13,
  "pageCount": 30,
  "prevPage": 12,
  "nextPage": 14,
  "slideType": "customer_journey",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de517-2a7e-7779-b128-05cef940d577/13",
  "deckHref": "/decks/019de517-2a7e-7779-b128-05cef940d577",
  "deckJsonHref": "/decks/019de517-2a7e-7779-b128-05cef940d577.json",
  "deckAnchorHref": "/decks/019de517-2a7e-7779-b128-05cef940d577#slide-13",
  "components": [
    {
      "bbox": {
        "h": 0.6,
        "w": 0.9,
        "x": 0.05,
        "y": 0.27
      },
      "kind": "diagram",
      "text": "The Customer Journey",
      "attrs": {},
      "subkind": "customer-journey",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bfe0abe4-220e-428a-a661-480105faafcb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.2,
        "x": 0.28,
        "y": 0.36
      },
      "kind": "list",
      "text": "Reservation\nWebsite: Interact with 13.5 million visitors annually¹\nSales Center: Receive 800k calls annually¹\nRateSmart: Leverage demand trends to generate optimal pricing",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "05260fc5-b1b3-40fc-a427-5723377a3a3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.2,
        "x": 0.74,
        "y": 0.36
      },
      "kind": "list",
      "text": "Existing Customer\nCubeSmart Mobile App: Enhanced customer interaction\nLazarus Data Warehouse: Utilize customer data to further optimize operations\nRate Increases: Maximize revenue through individually optimized customer rate increases",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5fbe9a58-9d13-4e8a-ba64-9e60101c4616",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.2,
        "x": 0.51,
        "y": 0.36
      },
      "kind": "list",
      "text": "Rental\nSmartRental: ~30% of customers rent through SmartRental\nIn-Store Teammates: Reduce friction throughout the rental process\nHIVE Point of Sale: Flexible platform to build further enhancements",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dbc99296-78f7-4726-ac41-b28344deb6cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.45,
        "w": 0.2,
        "x": 0.05,
        "y": 0.36
      },
      "kind": "list",
      "text": "Research\nPaid Search: Bid on ~2+ million keywords\nBrand Marketing: Further build brand awareness, making CUBE an operator of choice\nSocial Media: Innovative tactics to reach prospective customers",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f5f3c90b-fd0a-4b69-ac74-a685413f4688",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.3,
        "x": 0.05,
        "y": 0.96
      },
      "kind": "source-note",
      "text": "1. Data for full year ended December 31, 2022",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8f0cce2-5200-44ad-8bea-35d287cbbfd4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.49,
        "x": 0.05,
        "y": 0.17
      },
      "kind": "title",
      "text": "Efficient interactions across the customer journey",
      "attrs": {},
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2aaa7838-898c-4e4b-afbb-480848b277e6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.44,
        "x": 0.05,
        "y": 0.1
      },
      "kind": "title",
      "text": "Optimizing the Platform",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "71438f65-7f3a-4dd9-aa2a-dc132ca039f9",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Customer journey map",
      "slug": "customer-journey-map",
      "agent": null,
      "layer": "slide",
      "matchId": "ca2dbf88-ad64-47e0-8436-fa2a7db2463b",
      "evidence": "list/bullet: Existing Customer",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "customer-journey-map",
      "slug": null,
      "matchId": "3c4a6e42-2215-45e6-9278-d87207a573fd",
      "evidence": "The slide explicitly maps out the customer journey with distinct stages and associated actions/solutions.",
      "confidence": 0.01
    }
  ],
  "arcBeats": [
    {
      "to": 14,
      "from": 11,
      "beatId": "0fd43706-a987-4d39-aeaa-e27a5f0c51b2",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 11-14 outline the Value Creation Strategy and Operating Platform.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}