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  "authorName": "Better",
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  "presentationDate": "2023-11-01 00:00:00",
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      "kind": "list",
      "text": "Continued re-evaluation of vendor costs and criticality\nContinued targeted reductions in corporate overheads\nSustain well capitalized positioning by cautiously managing liquidity",
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      "text": "Continued reduction in labor cost per loan\nContinued reduction in customer time spent",
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      "text": "Increase pull-through on approximately 18,500 monthly mortgage application starts through product & service enhancements\nStrengthen relationships with real estate agents to improve purchase distribution\nPurchase loans require increased customer service and fulfillment labor compared to refinance loans – use technology to narrow this gap",
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      "kind": "list",
      "text": "Cautiously invest in brand marketing\nOnboard additional B2B partners (grow Mortgage-as-a-Service business)",
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      "text": "Acquisition Channel\nDiversification",
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      "text": "Continued Investment\nin Automation",
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      "text": "Fixed Cost Reduction for\nImproved Profitability",
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      "text": "Purchase Conversion",
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      "kind": "title",
      "text": "Focus on Target Opportunities",
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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      "evidence": "Mortgage process remains challenging for consumers and MBA & Fannie forecasting refinance expected to nearly double by 2025",
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