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      "text": "© 2023 AppFolio Investor Meeting",
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      "text": "METRIC NAME\nARPU\nCustomers\nOperating Margin\nFree Cash Flow\nResidential Units\nCommunity Associations Units\nUnits\nDEFINITION\nAnnualized average revenue per unit. Recurring revenue (Core revenue + Value added services revenue) divided by average ending active units on platform for the specified period.\nCustomers which have an entitlement to an APM Core or Plus subscription at the end of the specified period.\nOperating margin is defined as income (loss) from operations, less stock-based compensation, amortization of stock-based compensation capitalized in software development, and other non-recurring items.\nFree cash flow is defined as net cash from operating activities, less purchases of property and equipment, capitalization of software development costs, and other non-recurring items.\nIncludes single-family and multi-family rental units.\nIncludes condominium owners' associations who manage common structures with multiple units, such as apartments and townhomes and homeowner associations who oversee single-family homes in planned developments, usually made up of individual lots and homes.\nNumber of ending active units under management which have an entitlement to an APM Core or Plus subscription at the end of the specified period.\nWHY IT MATTERS\nProvides insight into how much revenue recognized, on average, from each unit in a given period.\nWe believe that our ability to increase the number of property management customers under management is an indicator of our market penetration, the growth of our business, and our potential future business opportunities.\nServes as a non-GAAP financial measure of profitability.\nServes as a non-GAAP financial measure of profitability.\nDemonstrates our market for AppFolio Property Management Solution products.\nDemonstrates our market for AppFolio Property Management Solution products.\nWe believe that our ability to increase the number of property management units under management is an indicator of our market penetration, the growth of our business, and our potential future business opportunities.",
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