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      "text": "01 Land: New customers through product innovation, AI differentiation, new property types, & a simple buying process\n02 Expand: Our existing customer footprint through unit expansion\n03 Grow: ARPU through upgrades, value-added services, & value capture\n04 Extend: With AppFolio Stack™ app and solution partners, customization, & data insights\n05 Retain: Customers through product innovation, ease of use, differentiated service, & a great customer experience",
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