{
  "docId": "019de517-188e-75cd-ae1a-3d7e4c43c297",
  "docSlug": "da956ec24d3a24d744c2612594c9407d",
  "documentTitle": "AppFolio | Investor Day Presentation Deck | 81 slides",
  "authorId": "appfolio",
  "authorName": "AppFolio",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 29,
  "pageCount": 81,
  "prevPage": 28,
  "nextPage": 30,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "balanced",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de517-188e-75cd-ae1a-3d7e4c43c297/29",
  "deckHref": "/decks/019de517-188e-75cd-ae1a-3d7e4c43c297",
  "deckJsonHref": "/decks/019de517-188e-75cd-ae1a-3d7e4c43c297.json",
  "deckAnchorHref": "/decks/019de517-188e-75cd-ae1a-3d7e4c43c297#slide-29",
  "components": [
    {
      "bbox": {
        "h": 0.16,
        "w": 0.64,
        "x": 0.18,
        "y": 0.564
      },
      "kind": "callout",
      "text": "AppFolio delivers Effortless Experiences",
      "attrs": null,
      "subkind": "primary",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "046e5088-0050-4965-9466-143fd1ff2786",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.104,
        "w": 0.386,
        "x": 0.307,
        "y": 0.269
      },
      "kind": "metric",
      "text": "2x more likely*",
      "attrs": null,
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d8bf06aa-326f-46a6-ab82-01a4e2509726",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.237,
        "x": 0.048,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "* 2023 APPFOLIO RENTER MOTIVATION REPORT",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9c792dc1-a014-426a-9341-0f2695fd61a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.14,
        "w": 0.757,
        "x": 0.122,
        "y": 0.12
      },
      "kind": "title",
      "text": "How much more likely are unsatisfied renters to be actively searching for a new home?",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c154b83-6201-48b6-9e54-6957ca54c995",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "cd080d74-6cc3-4463-ad84-47ddc7b1f547",
      "evidence": "The slide presents a clear problem (unsatisfied renters), agitation (actively searching for a new home), and a proposed solution (AppFolio delivers Effortless Experiences).",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}