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  "documentTitle": "Affirm | Investor Day Presentation Deck | 98 slides",
  "authorId": "affirm",
  "authorName": "Affirm",
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  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
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  "pageNumber": 31,
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  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 20,
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      "text": "Total: $7T, E-commerce: $1T, BNPL: $60B, Affirm: $20B",
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      "text": "Based upon Affirm internal estimates. Excludes online travel services, financial brokers and dealers, and ticket sales agencies (which are not classified as retail and not included in U.S. Census Bureau data). Also excludes prohibited product categories such as gambling, cannabis, firearms, and others. Merchant segments based upon estimated merchant Total Addressable Sales (TAS).",
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      "text": "Number of Merchants, Total Addressable Sales, Merchant Segment, Affirm Segment Definition (TAS), Market Size (merchants), Affirm coverage, Market Size (TAS), Affirm coverage, Affirm Share of Cart (SoC), Mega, $1.5B+, ~50, ~15%, ~$500B, ~90%, ~1%, Enterprise, $250M - $1.5B, ~500, ~10%, ~$100B, ~10%, ~4%, Commercial, $5M - $250M, ~50k, ~15%, ~$150B, ~15%, ~1%, SMB, <$5M, ~3.4M, ~10%, ~$150B, ~10%, ~3%, ~3.5M, ~10%, $900B2, ~60%, ~2%",
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      "kind": "title",
      "text": "40% of U.S. e-commerce by sales is still untouched by Affirm",
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