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  "documentTitle": "Affirm | Investor Day Presentation Deck | 98 slides",
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  "authorName": "Affirm",
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  "presentationDate": "2023-11-01 00:00:00",
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      "kind": "list",
      "text": "LEADING AWARENESS\n49% aided awareness – highest among the peer group",
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      "text": "HONEST AND TRANSPARENT\n$0 charged in late fees or compounding interest",
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      "text": "MERCHANT REACH\n+60% integrated partners share of U.S. e-commerce",
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      "text": "40M Registered Users¹",
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      "text": "A powerful network of shoppers with access to transparent and honest financial products",
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      "text": "1 Affirm Registered User Base based upon all-time Affirm registered marketable users.\n2 Gender makeup based upon Affirm active consumers as of December 31, 2021.\n3 Age data based upon Affirm active consumers as of December 31, 2022.",
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      "text": "Demographic data\nGENDER:²\n43% male\n57% female\nAGE:³\n48% Millennial\n28% Gen X",
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      "text": "Why do merchants choose Affirm?",
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