{
  "docId": "019de517-1482-744f-a6d0-52b64214df44",
  "docSlug": "9ddb645df580fd813eca510c27ed1e4c",
  "documentTitle": "Affirm | Investor Day Presentation Deck | 98 slides",
  "authorId": "affirm",
  "authorName": "Affirm",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-11-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 2.6666667,
  "pageNumber": 24,
  "pageCount": 98,
  "prevPage": 23,
  "nextPage": 25,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "overcrowded",
  "nDataPoints": 10,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de517-1482-744f-a6d0-52b64214df44/24",
  "deckHref": "/decks/019de517-1482-744f-a6d0-52b64214df44",
  "deckJsonHref": "/decks/019de517-1482-744f-a6d0-52b64214df44.json",
  "deckAnchorHref": "/decks/019de517-1482-744f-a6d0-52b64214df44#slide-24",
  "components": [
    {
      "bbox": {
        "h": 0.52,
        "w": 0.35,
        "x": 0.04,
        "y": 0.37
      },
      "kind": "chart",
      "text": "U.S. Addressable Affirm Card Market (Users) Total 240M Short-term 40M Today 0.5M",
      "attrs": null,
      "subkind": "donut",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5e6041cc-e485-4480-88ef-ea5b4fd32ce5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.517,
        "x": 0.43,
        "y": 0.26
      },
      "kind": "paragraph",
      "text": "Scale, frequency, and continued innovation create the opportunity for growth now, and enable an ever-improving product for the entire market",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a90d89ca-bb06-409d-b0a6-d5391dbc60bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.57,
        "x": 0.299,
        "y": 0.886
      },
      "kind": "source-note",
      "text": "¹ Card market based upon U.S. adult population according to 2021 U.S. Census Bureau data and card penetration rate according to the 2022 Payment Card Adoption and Payment Choice study by the Atlanta Fed. ² Prime to Near-Prime Credit Card plus Debit Card Users defined as credit card plus debit card users with a prime or near-prime credit score. ³ Affirm Registered Users based upon all-time Affirm registered marketable users. ⁴ Affirm Marketplace based upon all-time Affirm direct to consumer transacting users. ⁵ Affirm Card active consumer defined as a consumer who engages in at least one Affirm Card transaction during the 12 months prior to the measurement date, presented as of the end of the period.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "72eb23bd-d84a-4e70-9c9b-105be7fdb346",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.51,
        "w": 0.517,
        "x": 0.43,
        "y": 0.35
      },
      "kind": "table",
      "text": "Market Segment Addressable Market (Users) Penetration Card Market¹ ~240M 0.2% Prime to Near-Prime Credit Card plus Debit Card Users² ~150M 0.3% Affirm Registered Users³ ~40M 1.25% Affirm Marketplace⁴ ~7M 7.1% Affirm Card Active Consumers⁵ ~0.5M",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52ae0e71-ac96-421d-a94c-7129198a0f06",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.77,
        "x": 0.048,
        "y": 0.168
      },
      "kind": "title",
      "text": "Substantial untapped opportunity within Affirm's existing customer base with eyes on the broader market",
      "attrs": null,
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a842c230-924c-4d04-8000-18926ee7635f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.539,
        "x": 0.048,
        "y": 0.116
      },
      "kind": "title",
      "text": "Sizing the long-term Affirm Card opportunity",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bf55b580-4618-44a8-9652-ea9ce70de3f2",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 30,
      "from": 16,
      "beatId": "d56dfc6d-abcb-4c59-a3b6-878178e062f6",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 16-30 present Affirm's solutions, including Affirm Card and checkout strategies.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 30,
      "from": 15,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "fafc6c57-8c35-47a3-b533-a1806527d393",
      "evidence": "Slides 15-30 discuss the limitations of current financial products and Affirm's advantages.",
      "position": 0,
      "objective": "Highlight the consequences of not adopting Affirm's solutions",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.7,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}