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  "documentTitle": "Affirm | Investor Day Presentation Deck | 98 slides",
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  "presentationDate": "2023-11-01 00:00:00",
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      "kind": "chart",
      "text": "Cumulative contribution per average user by quarterly acquisition cohort ¹; Cumulative contribution per user ($); Months since first transaction; FQ1'23, FQ2'23, FQ3'23, FQ4'23; Ongoing improvement in unit economics",
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      "text": "Cumulative spend per average user; GMV per average consumer ($); Months since first transaction; Increasing GMV over time",
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      "text": "¹ Average estimated cumulative contribution per user within the quarterly acquisition cohort. Contribution defined as revenue less transaction costs for all card transactions less card issuance costs. Contribution per user defined as contribution for all onboarded users in a cohort. Data shown for cohorts with at least three months of transaction data.",
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      "text": "Leading to strong Affirm Card cohort and mix data",
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