{
  "docId": "019de516-fd76-7000-8a71-186bc597eebc",
  "docSlug": "6c3c4e50fa19c653d71e5546bdae6b95",
  "documentTitle": "Marti | Investor Presentation Deck | 17 slides",
  "authorId": "marti",
  "authorName": "Marti",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-10-01 00:00:00",
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  "pageNumber": 4,
  "pageCount": 17,
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  "density": "dense",
  "nDataPoints": 6,
  "notes": null,
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  "slideHref": "/slides/019de516-fd76-7000-8a71-186bc597eebc/4",
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  "deckAnchorHref": "/decks/019de516-fd76-7000-8a71-186bc597eebc#slide-4",
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      "kind": "chart",
      "text": "124, 375, 41, 80, 18\n# of ride-hailing riders\n# of ride-hailing registered drivers\n# of taxis in Istanbul²\nAs of June 30,2023 (thousands)\n2023 year-end target (thousands)",
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      "kind": "image",
      "text": "Marti app screenshots showing ride-hailing interface, balance, and map.",
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      "kind": "list",
      "text": "Launched as a pilot in October 2022. Following successful pilot, established as a new operating segment as of 1H 2023\nOffering car and motorcycle hailing services\nTaxi market size in Türkiye is estimated at $9 billion to $12 billion 1\nCurrently do not enable online payment over our app or charge a fee for our service\nInvested $5.6M in our ride hailing business from its October 2022 launch through June 2023, and will continue to invest in growing the service through 2023 and 2024",
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      "kind": "source-note",
      "text": "1. McKinsey and Company's Turkish Consumer Mobility Market Assessment from 2021. 2. Number of taxis in Istanbul - https://cdn-uym.ibb.gov.tr/cdn/uym/Bultenlerimiz/istanbul-ulasim-bulteni-2023-2.pdf. 3. The Company's ride hailing targets are based on a number of assumptions that are subject to change and many of which are outside the control of the Company. If actual results vary from these assumptions, the Company's expectations may change. There can be no assurance that the Company will achieve these results.",
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      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Problem",
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      "evidence": "The deck presents an overview of Marti's performance and challenges in the market.",
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      "parentBeatName": "Complication",
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      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "a4182bf5-b0b1-466f-a899-d636b8412052",
      "evidence": "The deck presents Marti's revenue generation despite economic challenges.",
      "position": 0,
      "objective": "Highlight the benefits of Marti's operational efficiency",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
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