{
  "docId": "019de516-f2bb-733d-b9be-956ae033b47d",
  "docSlug": "d6fc4f962506d2841dd9255917ffac5f",
  "documentTitle": "IHG Hotels | Investor Presentation Deck | 48 slides",
  "authorId": "ihg-hotels",
  "authorName": "IHG",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 48,
  "pageCount": 48,
  "prevPage": 47,
  "nextPage": null,
  "slideType": "other",
  "function": "other",
  "density": "balanced",
  "nDataPoints": 0,
  "notes": "The slide uses a hierarchical layout to organize the brand portfolio.",
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de516-f2bb-733d-b9be-956ae033b47d/48",
  "deckHref": "/decks/019de516-f2bb-733d-b9be-956ae033b47d",
  "deckJsonHref": "/decks/019de516-f2bb-733d-b9be-956ae033b47d.json",
  "deckAnchorHref": "/decks/019de516-f2bb-733d-b9be-956ae033b47d#slide-48",
  "components": [
    {
      "bbox": null,
      "kind": "framework",
      "text": "Brand Portfolio Segmentation",
      "attrs": null,
      "subkind": "instance",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7cfe739f-046f-41ba-887f-62b9e4d12cc3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.7,
        "w": 0.6,
        "x": 0.2,
        "y": 0.15
      },
      "kind": "image",
      "text": "Brand logos for Six Senses, Regent, InterContinental, Vignette, Kimpton, Indigo, Voco, Hualuxe, Crowne Plaza, Even, Holiday Inn Express, Holiday Inn, Garner, Avid, Atwell Suites, Staybridge, Holiday Inn Club Vacations, Candlewood, Iberostar",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "945caa1a-8357-4d57-b2b0-ef4446159864",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.1,
        "x": 0.45,
        "y": 0.05
      },
      "kind": "title",
      "text": "IHG HOTELS & RESORTS",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d4db3486-31fd-4042-8f41-ad25fc010bfa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "b630073c-bebb-4234-9b33-d3a401f41637",
      "evidence": "framework/instance: Brand Portfolio Segmentation",
      "confidence": 0.7
    }
  ],
  "frameworks": [
    {
      "name": "market-segmentation-pyramid",
      "slug": null,
      "matchId": "842955ef-bf38-49a6-b53e-b28e4e2ac958",
      "evidence": "The slide organizes brands into distinct tiers (Luxury, Premium, Essentials, Suites) representing market segments.",
      "confidence": 0.9
    }
  ],
  "arcBeats": [],
  "loops": [
    {
      "to": 48,
      "from": 17,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "ab9ed292-6167-436f-abb5-2db19ea868a1",
      "evidence": "Slides 17-48 showcase brands",
      "position": 1,
      "objective": "Showcase luxury and lifestyle brands",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}