{
  "docId": "019de516-df80-71cb-83a9-019f8653e15b",
  "docSlug": "ee78c3e52dd60db396ac8dade6e84aaa",
  "documentTitle": "Braze | Investor Presentation Deck | 28 slides",
  "authorId": "braze",
  "authorName": "Braze",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 28,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de516-df80-71cb-83a9-019f8653e15b/6",
  "deckHref": "/decks/019de516-df80-71cb-83a9-019f8653e15b",
  "deckJsonHref": "/decks/019de516-df80-71cb-83a9-019f8653e15b.json",
  "deckAnchorHref": "/decks/019de516-df80-71cb-83a9-019f8653e15b#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.189,
        "x": 0.47,
        "y": 0.29
      },
      "kind": "diagram",
      "text": "Survey DRAF Messages HeyllSifirst_namelli.... All users who entered this step advance to the next ste Yes/No DRAFT Window: 1 day Ranking: Off ✔ Advance: Immediately 1 Yes 2 No 3 Everyone Else 1 Yes Leave Review DRAFT Messages We're glad to hear it... All users who entered this step advance to the next step 2 No Apologies DRAFT Messages Oh no! We're sorry y... All users who entered this step advance to the next step 4 Ever The aud exit the",
      "attrs": {},
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d12b761b-baae-436c-acc0-1330665dc4d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.205,
        "w": 0.105,
        "x": 0.82,
        "y": 0.31
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "icon-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "886d00e4-e7b4-43ca-a922-96613810c5d4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.079,
        "w": 0.301,
        "x": 0.076,
        "y": 0.06
      },
      "kind": "image",
      "text": "Rappi x braze",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5dc34a76-f129-424d-bb23-a7a8a970e30c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.06,
        "x": 0.91,
        "y": 0.94
      },
      "kind": "image",
      "text": "braze",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ee4e010-4186-4cad-b8d3-63b7be1e8e8e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.66,
        "w": 0.29,
        "x": 0.657,
        "y": 0.24
      },
      "kind": "image",
      "text": "12:00 Rappi HASTA 50% OFF PARA QUE SAQUES ESA HAMBURGUESA DE TU CABEZA Hoy no cocinas Porque to regalamos hasta 50% OFF para que pidas lo que quieras gastando menoooos Descubre las mejores ofertas aquí https://rappi.app.link/MX_VFD 12.00 AM",
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8a3ee859-2275-4d2a-b6f9-a4c8ea4316fb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.351,
        "x": 0.034,
        "y": 0.413
      },
      "kind": "list",
      "text": "Rappi built targeted and personalized push notifications, in-app messages, and email",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6c3f0858-e8d0-4e44-8c9f-63ce3abd45a0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.093,
        "w": 0.351,
        "x": 0.034,
        "y": 0.675
      },
      "kind": "list",
      "text": "Leveraging Braze and WhatsApp, Rappi drove an 80% uplift in users making purchases compared to the control group",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a9f681ef-6d5b-438f-bcd8-259910e99f36",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.093,
        "w": 0.351,
        "x": 0.034,
        "y": 0.544
      },
      "kind": "list",
      "text": "But needed a more effective out-of-product channel to motivate lapsed users to return to the app",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6ee5fa7-3763-437e-a31b-a3edc4a7e86c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.007,
        "x": 0.034,
        "y": 0.954
      },
      "kind": "source-note",
      "text": "6",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "527a805a-6057-40ff-a8a0-4e549675ae85",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 10,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "96d9f032-9422-48fc-ac18-d01adfcdfcd2",
      "evidence": "The mission and key trends are presented to frame the company's relevance and importance",
      "position": 0,
      "objective": "Why Braze matters",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}