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  "docId": "019de516-df80-71cb-83a9-019f8653e15b",
  "docSlug": "ee78c3e52dd60db396ac8dade6e84aaa",
  "documentTitle": "Braze | Investor Presentation Deck | 28 slides",
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  "authorName": "Braze",
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  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-10-01 00:00:00",
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  "pageCount": 28,
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  "slideType": "mission",
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  "slideHref": "/slides/019de516-df80-71cb-83a9-019f8653e15b/3",
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      "kind": "paragraph",
      "text": "With Braze, brands can continually imagine, create and evolve their customer engagement strategies to build stronger businesses",
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  "loops": [
    {
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      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "96d9f032-9422-48fc-ac18-d01adfcdfcd2",
      "evidence": "The mission and key trends are presented to frame the company's relevance and importance",
      "position": 0,
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      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
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      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
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