{
  "docId": "019de516-d310-7306-a14c-14b6b5bf44fe",
  "docSlug": "efad549cd587bd1809006a5b6506aaee",
  "documentTitle": "Adobe | Investor Day Presentation Deck | 101 slides",
  "authorId": "adobe",
  "authorName": "Adobe",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-10-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 98,
  "pageCount": 101,
  "prevPage": 97,
  "nextPage": 99,
  "slideType": "kpi_overview",
  "function": "quantify_opportunity",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de516-d310-7306-a14c-14b6b5bf44fe/98",
  "deckHref": "/decks/019de516-d310-7306-a14c-14b6b5bf44fe",
  "deckJsonHref": "/decks/019de516-d310-7306-a14c-14b6b5bf44fe.json",
  "deckAnchorHref": "/decks/019de516-d310-7306-a14c-14b6b5bf44fe#slide-98",
  "components": [
    {
      "bbox": {
        "h": 0.2667,
        "w": 0.325,
        "x": 0.0083,
        "y": 0.3083
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "16c32b17-a088-43ab-8b8e-c5741cbb982e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2667,
        "w": 0.3333,
        "x": 0.3333,
        "y": 0.3083
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "593526a6-cba2-45e3-acb0-b335cb1fc14b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.2667,
        "w": 0.3333,
        "x": 0.6667,
        "y": 0.3083
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "illustration",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "692b7b7e-0730-49ba-b439-090e8975a708",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.0292,
        "w": 0.1467,
        "x": 0.0308,
        "y": 0.2292
      },
      "kind": "list",
      "text": "Subscribers",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "6def6011-6527-4cac-bae6-b38a9cbe5083",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.0292,
        "w": 0.1333,
        "x": 0.3542,
        "y": 0.2292
      },
      "kind": "list",
      "text": "Retention",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "82148790-4f04-465c-a309-3abee6e1bbb6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.0292,
        "w": 0.06,
        "x": 0.6917,
        "y": 0.2292
      },
      "kind": "list",
      "text": "ARR",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b01b0a1c-8b23-455b-a273-14b73d6f0f69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.0833,
        "w": 0.3025,
        "x": 0.6775,
        "y": 0.625
      },
      "kind": "paragraph",
      "text": "Strong demand, deeper engagement, improved retention and upsell journeys drive ARR growth at scale",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "52449b67-8ab6-44ee-9979-1fd428850a97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.0833,
        "w": 0.3025,
        "x": 0.3542,
        "y": 0.625
      },
      "kind": "paragraph",
      "text": "Generative AI benefits throughout the product portfolio drive increased engagement—improving retention",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d0bbdde6-c81b-415d-8006-f8479242c5d3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.0833,
        "w": 0.3025,
        "x": 0.0308,
        "y": 0.625
      },
      "kind": "paragraph",
      "text": "Traffic, new user IDs and a successful PLG motion in freemium offerings drive paid subscriptions",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f18a63df-4f8e-4be7-bb38-31ba758f6bde",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.0125,
        "w": 0.1375,
        "x": 0.8417,
        "y": 0.9625
      },
      "kind": "source-note",
      "text": "©2023 Adobe. All Rights Reserved.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d43ad17e-aa37-4839-b8e8-a93d85ac16e8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.0425,
        "w": 0.7467,
        "x": 0.0308,
        "y": 0.0708
      },
      "kind": "title",
      "text": "Digital Media: driving the top-line with DDOM and PLG",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75de3730-ac56-414b-b2ed-df4ef4bf70fa",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 101,
      "from": 81,
      "beatId": "94bc8c60-afc0-4aa4-95a0-78f4949fc905",
      "arcName": "Monroe's Motivated Sequence",
      "arcSlug": "monroes-sequence",
      "beatName": "Action",
      "beatSlug": "monroes-sequence-action",
      "evidence": "The deck concludes with a call to action, highlighting Adobe's growth algorithm and path to $30B and beyond.",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Resolution",
      "parentBeatSlug": "resolution"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}