{
  "docId": "019de516-c96c-730c-837a-f53c8eec2036",
  "docSlug": "277a2c8a0183f5acb27c8e7b6bc581b3",
  "documentTitle": "Klaviyo | IPO Presentation Deck | 137 slides",
  "authorId": "klaviyo",
  "authorName": "Klaviyo",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2023-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7761332,
  "pageNumber": 35,
  "pageCount": 122,
  "prevPage": 34,
  "nextPage": 36,
  "slideType": "solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 14,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de516-c96c-730c-837a-f53c8eec2036/35",
  "deckHref": "/decks/019de516-c96c-730c-837a-f53c8eec2036",
  "deckJsonHref": "/decks/019de516-c96c-730c-837a-f53c8eec2036.json",
  "deckAnchorHref": "/decks/019de516-c96c-730c-837a-f53c8eec2036#slide-35",
  "components": [
    {
      "bbox": {
        "h": 0.36,
        "w": 0.23,
        "x": 0.709,
        "y": 0.38
      },
      "kind": "image",
      "text": "Benchmarks, How to improve placed order rate →, Average order value, Business performance, Average cart size ✔ Good, Average order count ✔ Good, Average order value ✔ Good, Placed order rate ▲ Poor, Your company, Your peer group, Industry median",
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "416b8681-771a-4fc2-bb94-5152173b0e2f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.36,
        "w": 0.29,
        "x": 0.069,
        "y": 0.39
      },
      "kind": "image",
      "text": "Mia Rivera, Viewed wine glasses, Viewed wir, Predictive analytics, Expected date of next order, Total CLV: $1347, Churn risk: 43%, Average time between orders: 35 days, Average order value: $114.48",
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "677ac5d8-fad9-4be6-840e-0f165ec4db48",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.51,
        "w": 0.31,
        "x": 0.38,
        "y": 0.39
      },
      "kind": "image",
      "text": "Beach day must-haves, Get our best deals on fetching pet accessories—just in time for summer. Shop now, A 21% placed order rate, B 10% placed order rate, Test results, Winner A 95% win confidence Statistically significant, Winning metric Placed order rate +.11%, Test size 45% of total recipients",
      "attrs": {},
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7c7590df-4a5d-4c2a-9a1c-b842e0b4563d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.19,
        "x": 0.74,
        "y": 0.32
      },
      "kind": "list",
      "text": "Benchmarks",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0cb53d00-9656-42e6-b027-d591fed33886",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.18,
        "x": 0.43,
        "y": 0.32
      },
      "kind": "list",
      "text": "A/B testing",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a91fffdf-8db9-4ea9-ab60-31c0db9fb589",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.29,
        "x": 0.059,
        "y": 0.32
      },
      "kind": "list",
      "text": "Predictive analytics",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b7687f82-06a7-404f-934a-6bb0a54018b3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.79,
        "x": 0.059,
        "y": 0.06
      },
      "kind": "title",
      "text": "AI capabilities today – guided consumer intelligence",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9b5b181-adc7-4759-814e-5c4ccd01944a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "AIDA Model",
      "slug": "aida-model",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "e07d0196-04ad-4de7-82b2-845df0b8b100",
      "evidence": "image/screenshot: Beach day must-haves, Get our best deals on fetching pet accessories—just in time for summer. Shop now, A 21% placed order rate, B 10% placed order rate, Test results, Winner A 95% win confidence Statis",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}