{
  "docId": "019de516-c55d-7159-850c-16555ed9f7f9",
  "docSlug": "36ddb34dcfe39f236ba9be97685bfed6",
  "documentTitle": "GitLab | Investor Presentation Deck | 50 slides",
  "authorId": "gitlab",
  "authorName": "GitLab",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 5,
  "pageCount": 50,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "market_sizing",
  "function": "size_opportunity",
  "density": "dense",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de516-c55d-7159-850c-16555ed9f7f9/5",
  "deckHref": "/decks/019de516-c55d-7159-850c-16555ed9f7f9",
  "deckJsonHref": "/decks/019de516-c55d-7159-850c-16555ed9f7f9.json",
  "deckAnchorHref": "/decks/019de516-c55d-7159-850c-16555ed9f7f9#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.05,
        "w": 0.104,
        "x": 0.724,
        "y": 0.45
      },
      "kind": "metric",
      "text": "69%",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2dd810fd-800f-4e54-a4bf-1ff6814663c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.14,
        "x": 0.136,
        "y": 0.45
      },
      "kind": "metric",
      "text": "$40B",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3a786e24-e99b-4ae8-89f2-2eb1037529b6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.104,
        "x": 0.43,
        "y": 0.45
      },
      "kind": "metric",
      "text": "85%",
      "attrs": {},
      "subkind": "big-number",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7af859bd-bd79-4c6d-8ede-891b73aa13cb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.16,
        "x": 0.402,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "of organizations are\nusing 2-10 DevOps\ntools**",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b8fbd7b-7cb4-4a88-bd19-891d84140b5b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.16,
        "x": 0.696,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "of organizations would like\nto consolidate their\ntoolchains**",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7faa68f2-9735-4ad8-a085-d56d372b5b5e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.159,
        "x": 0.136,
        "y": 0.55
      },
      "kind": "paragraph",
      "text": "estimated total\naddressable market*",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e92f1f01-24bb-422e-a50d-273b9875a8bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.016,
        "w": 0.64,
        "x": 0.11,
        "y": 0.919
      },
      "kind": "source-note",
      "text": "Sources: * TAM based on GitLab internal analysis; ** GitLab 2022 DevSecOps Report",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d3416597-a646-4789-a23c-ed1cfd58f0eb",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.639,
        "x": 0.045,
        "y": 0.139
      },
      "kind": "title",
      "text": "High growth market opportunity",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eebd1587-f5b8-4e05-8178-32e4ab691d0c",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 5,
      "from": 5,
      "beatId": "0ec19f17-46c4-4d9b-8984-0fadf63319a1",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The market sizing is discussed on page 5",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 10,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "984c92f0-478a-4302-862a-761ce1626b95",
      "evidence": "The thesis headline and solution sections articulate the why, what, and how of GitLab",
      "position": 1,
      "objective": "Why is GitLab the best solution?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}