{
  "docId": "019de516-c2d8-77e8-a14b-261377b870e1",
  "docSlug": "dc259d9f218565542725970bf3aea29b",
  "documentTitle": "Ford | Investor Conference Presentation Deck | 46 slides",
  "authorId": "ford",
  "authorName": "Ford",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 6,
  "pageCount": 46,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de516-c2d8-77e8-a14b-261377b870e1/6",
  "deckHref": "/decks/019de516-c2d8-77e8-a14b-261377b870e1",
  "deckJsonHref": "/decks/019de516-c2d8-77e8-a14b-261377b870e1.json",
  "deckAnchorHref": "/decks/019de516-c2d8-77e8-a14b-261377b870e1#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.03,
        "w": 0.05,
        "x": 0.92,
        "y": 0.02
      },
      "kind": "image",
      "text": "Ford",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "846a0f69-4e60-46a1-8387-5b4b477f4ac1",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.134,
        "x": 0.043,
        "y": 0.03
      },
      "kind": "image",
      "text": "Ford",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "ab3412f3-7a3a-4ce8-a095-38e4756fdbc0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.71,
        "w": 0.31,
        "x": 0.34,
        "y": 0.19
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "06eafd99-189e-4d17-918b-e3ce451efbad",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.71,
        "w": 0.31,
        "x": 0.04,
        "y": 0.19
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e9608a05-b79e-4384-8bfe-a72dcfa10890",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.71,
        "w": 0.31,
        "x": 0.64,
        "y": 0.19
      },
      "kind": "image",
      "text": null,
      "attrs": {},
      "subkind": "photo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fce02e8a-93dd-40a0-99b4-efedf6301f6d",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.11,
        "x": 0.66,
        "y": 0.23
      },
      "kind": "list",
      "text": "Ford Pro",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4d59e65c-6fb6-4cc1-b86d-c4af65ca9251",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.11,
        "x": 0.06,
        "y": 0.23
      },
      "kind": "list",
      "text": "Ford Blue",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "98775d8f-e502-4588-86f4-b5d3b68ea769",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.15,
        "x": 0.36,
        "y": 0.23
      },
      "kind": "list",
      "text": "Ford Model e",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f22b0f6e-809b-4cda-b27c-c706aa0090f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.029,
        "w": 0.707,
        "x": 0.203,
        "y": 0.12
      },
      "kind": "title",
      "text": "Ford+ Business Model Is Designed To Deliver Focused Innovation, Profit & Growth",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "183f070d-59a5-462d-a97d-9c2c4971814a",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 6,
      "from": 6,
      "beatId": "b3c323eb-079b-4c9b-89fa-7b91e1874c2a",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "The Ford+ business model slide suggests a solution",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    },
    {
      "to": 6,
      "from": 6,
      "beatId": "602f5e1f-77dd-40bd-ab1e-f8421bfde9f1",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Business Model",
      "beatSlug": "sequoia-pitch-business-model",
      "evidence": "The Ford+ business model slide",
      "position": 4,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 5,
      "name": "Logic Chain",
      "slug": "01-logic-chain",
      "bestFor": "Skeptical audiences, controversial recommendations, rigorous analysis",
      "matchId": "2b8793f4-b803-4ca4-b894-b55aa8baa86d",
      "evidence": "The thesis headline and business model slides form a logic chain",
      "position": 0,
      "objective": "What is Ford's investment thesis?",
      "structure": "Premise 1 (Accepted truth) -> Premise 2 (Observed fact) -> Therefore... (Inevitable conclusion)",
      "confidence": 0.8,
      "description": "Build an airtight chain of logic where each premise leads inevitably to the conclusion"
    },
    {
      "to": 6,
      "from": 5,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "62b88815-ec9f-4a3f-96ea-e534433238b6",
      "evidence": "The thesis headline and business model slides form a golden circle",
      "position": 2,
      "objective": "Why should investors care about Ford's business model?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.6,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}