{
  "docId": "019de516-c2d8-77e8-a14b-261377b870e1",
  "docSlug": "dc259d9f218565542725970bf3aea29b",
  "documentTitle": "Ford | Investor Conference Presentation Deck | 46 slides",
  "authorId": "ford",
  "authorName": "Ford",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 46,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "kpi_overview",
  "function": "summarize",
  "density": "overcrowded",
  "nDataPoints": 42,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de516-c2d8-77e8-a14b-261377b870e1/14",
  "deckHref": "/decks/019de516-c2d8-77e8-a14b-261377b870e1",
  "deckJsonHref": "/decks/019de516-c2d8-77e8-a14b-261377b870e1.json",
  "deckAnchorHref": "/decks/019de516-c2d8-77e8-a14b-261377b870e1#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.3,
        "w": 0.33,
        "x": 0.31,
        "y": 0.11
      },
      "kind": "chart",
      "text": "Wholesale Units (000)\nQ1 '22: 285\nQ2 '22: 338\nQ3 '22: 321\nQ4 '22: 358\nQ1 '23: 337\nQ2 '23: 365",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0ead2e77-23d1-4c63-8a07-047835d91eff",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.31,
        "x": 0.32,
        "y": 0.54
      },
      "kind": "chart",
      "text": "EBIT ($B)\nQ1 '22: $0.5\nQ2 '22: $0.9\nQ3 '22: $0.4\nQ4 '22: $1.5\nQ1 '23: $1.4\nQ2 '23: $2.4",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "665d7dab-1cc9-4868-a918-ad5cc214de8f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.65,
        "y": 0.11
      },
      "kind": "chart",
      "text": "Revenue ($B)\nQ1 '22: $10.3\nQ2 '22: $12.7\nQ3 '22: $12.0\nQ4 '22: $13.9\nQ1 '23: $13.2\nQ2 '23: $15.6",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9531dd63-32c0-405d-b5f5-e90b1c343406",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.3,
        "w": 0.3,
        "x": 0.65,
        "y": 0.54
      },
      "kind": "chart",
      "text": "EBIT Margin (%)\nQ1 '22: 4.8%\nQ2 '22: 6.9%\nQ3 '22: 3.4%\nQ4 '22: 10.4%\nQ1 '23: 10.3%\nQ2 '23: 15.3%",
      "attrs": null,
      "subkind": "bar-vertical",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfba7670-bbe1-4895-bbfb-c31954a752e4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.36,
        "w": 0.24,
        "x": 0.06,
        "y": 0.44
      },
      "kind": "list",
      "text": "+ Strong quarter with volume up 8% and EBIT margin of 15.3%\n+ Volume supported by Transit and launch of new Super Duty with strong net pricing\n+ Cost impacted by higher warranty and material for new products",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e33fe4e0-7f34-4c04-8fb4-cb7d5af7b3cc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.11,
        "w": 0.24,
        "x": 0.06,
        "y": 0.31
      },
      "kind": "paragraph",
      "text": "Integrated vehicle hardware, software, service, charging and financing solutions that increase commercial customer productivity",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "18d18a2a-5123-44bf-838a-6417b3149c34",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.31,
        "x": 0.31,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "* Includes Ford brand vehicles produced and sold by our unconsolidated affiliate Ford Otosan in Türkiye",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ed18672-b6f3-447e-a01c-3a67a21ecec3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.31,
        "x": 0.32,
        "y": 0.43
      },
      "kind": "table",
      "text": "Memo:\nJV Wholesales*: Q1 '22: 13, Q2 '22: 17, Q3 '22: 18, Q4 '22: 29, Q1 '23: 22, Q2 '23: 24\nEV Wholesales: Q1 '22: 2, Q2 '22: 7, Q3 '22: 6, Q4 '22: 11, Q1 '23: 8, Q2 '23: 12",
      "attrs": null,
      "subkind": "data",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "58c48eff-c0af-43f0-8ee2-efa78e8431ef",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.16,
        "x": 0.06,
        "y": 0.14
      },
      "kind": "title",
      "text": "Ford Pro",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95c6ad1b-6fe9-47a3-b7bd-7af1811be281",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Storytelling: audience calibration",
      "slug": "audience",
      "agent": "storyteller",
      "layer": "slide",
      "matchId": "ad40a954-41b5-4703-b664-0c1c462e1faa",
      "evidence": "list/bullet: + Strong quarter with volume up 8% and EBIT margin of 15.3%",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 40,
      "from": 7,
      "beatId": "99be64b3-5d14-4ebe-8ae7-d4061e519aca",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Key Performance Indicators",
      "beatSlug": null,
      "evidence": "Multiple slides with financial metrics and KPIs",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": null,
      "parentBeatSlug": null
    },
    {
      "to": 40,
      "from": 7,
      "beatId": "e43c9187-a4ff-489c-8f33-273736545685",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Financials",
      "beatSlug": "sequoia-pitch-financials",
      "evidence": "Multiple slides with financial metrics and KPIs",
      "position": 3,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 40,
      "from": 7,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "f3f09ead-0e5d-49ca-aafa-c3127249433b",
      "evidence": "The financial metrics and KPIs suggest a cost of inaction",
      "position": 1,
      "objective": "What are the financial implications of not investing in Ford?",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
      "confidence": 0.6,
      "description": "Quantify what happens if the audience does nothing"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}