{
  "docId": "019de516-c0c2-736d-a774-973703e89fdd",
  "docSlug": "15211bcb110c50bffe8ab7b96e5455a3",
  "documentTitle": "BAT | Investor Presentation Deck | 36 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 23,
  "pageCount": 36,
  "prevPage": 22,
  "nextPage": 24,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "dense",
  "nDataPoints": 3,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de516-c0c2-736d-a774-973703e89fdd/23",
  "deckHref": "/decks/019de516-c0c2-736d-a774-973703e89fdd",
  "deckJsonHref": "/decks/019de516-c0c2-736d-a774-973703e89fdd.json",
  "deckAnchorHref": "/decks/019de516-c0c2-736d-a774-973703e89fdd#slide-23",
  "components": [
    {
      "bbox": {
        "h": 0.34,
        "w": 0.34,
        "x": 0.53,
        "y": 0.3
      },
      "kind": "chart",
      "text": "FMC* Average Daily Consumption reduction among Poly-Users vs. FMC Solus\nIndex\nFMC + THP 92\nFMC + MO 83\nFMC + Vapour 81\n100 Index",
      "attrs": null,
      "subkind": "bar-horizontal",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "acee2179-ff1b-4cfd-8e09-7f88241eaae3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.26,
        "w": 0.31,
        "x": 0.1,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "FACT\nThe consumer journey\noften involves poly-usage\nwhere cigarette\nconsumption is reduced",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4294038-08bb-42c2-b3b4-ab5aeb9023e2",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.31,
        "x": 0.54,
        "y": 0.85
      },
      "kind": "source-note",
      "text": "Consumption in leading 9 NC markets in stick Equivalent.",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3da05379-5c15-4388-9eef-e12d3e0ea07c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.76,
        "x": 0.21,
        "y": 0.92
      },
      "kind": "source-note",
      "text": "\"Poly-usage\" references a transitional period for adult FMC consumers towards a complete switching to NCs during\nwhich adult consumers reduce cigarette consumption and choose to add to it a consumption of one or more NCs.\n*Factory Made Cigarettes\nSource: Kantar Incidence & Track Studies 2022\nCanada, Denmark, Germany, Italy, Japan, S. Korea, Sweden, UK, USA",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7fbf2689-22f9-4f37-a152-7cfc02281533",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.73,
        "x": 0.08,
        "y": 0.09
      },
      "kind": "title",
      "text": "Belief #8 Poly-users tend to smoke just as much",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "790b0a69-3f28-404d-8262-47d67ba9892b",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 24,
      "from": 13,
      "beatId": "1e7c1775-5533-4501-8f52-52f7e7f16d0d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The deck provides evidence and proof through various data points and research findings.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}