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  "presentationDate": "2023-09-01 00:00:00",
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      "kind": "chart",
      "text": "Category use - Age Cohorts\n2018\nAU30 24% 23% 53%\n30-44 21% 17% 62%\nA045 13% 13% 73%\n2022\nAU30 35% 22% 43%\n30-44 28% 23% 49%\nA045 22% 16% 62%",
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      "kind": "list",
      "text": "Solus NC**\nDual FMC-NC**\nSolus FMC*",
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      "kind": "paragraph",
      "text": "FACT\nNC penetration correlates inversely to the age cohorts of adult consumers",
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      "text": "*Factory Made Cigarettes ** NC Includes Snus\n\"Dual-usage\" references a transitional period for adult FMC consumers towards a complete switching to NCs during which adult consumers reduce cigarette Source: Kantar Incidence & Track Studies 2022\nconsumption and choose to add to it consumption of an NC. AU30: Adult consumer from minimum legal age to 30yrs. AO45: Adult consumer over 45 yrs.\nCanada, Italy, Japan, UK, Sweden",
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      "kind": "title",
      "text": "Belief #7 New Categories are used equally across cohorts",
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