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  "presentationDate": "2023-09-01 00:00:00",
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      "kind": "chart",
      "text": "NC Consumers: Still Smoking Daily, Stopped Smoking Daily. Japan: THP (39% Still, 61% Stopped), Vapour (37% Still, 63% Stopped). Germany: Vapour (66% Still, 34% Stopped), THP (71% Still, 29% Stopped). UK: Vapour (54% Still, 46% Stopped), THP (65% Still, 35% Stopped). Italy: Vapour (65% Still, 35% Stopped), THP (64% Still, 36% Stopped). Poland: Vapour (61% Still, 39% Stopped), THP (63% Still, 37% Stopped).",
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      "kind": "paragraph",
      "text": "FACT\nVapour* and THP\nare equally effective\nat encouraging\nsmokers to switch",
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      "kind": "source-note",
      "text": "Source: Kantar Incidence & Track Studies 2022",
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      "kind": "source-note",
      "text": "* Vapour includes Disposables and rechargeable closed system only",
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      "kind": "title",
      "text": "Belief #3 THP encourages more switching than vaping",
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