{
  "docId": "019de516-c0c2-736d-a774-973703e89fdd",
  "docSlug": "15211bcb110c50bffe8ab7b96e5455a3",
  "documentTitle": "BAT | Investor Presentation Deck | 36 slides",
  "authorId": "bat",
  "authorName": "BAT",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-09-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 14,
  "pageCount": 36,
  "prevPage": 13,
  "nextPage": 15,
  "slideType": "expose_contradiction",
  "function": "expose_contradiction",
  "density": "overcrowded",
  "nDataPoints": 40,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de516-c0c2-736d-a774-973703e89fdd/14",
  "deckHref": "/decks/019de516-c0c2-736d-a774-973703e89fdd",
  "deckJsonHref": "/decks/019de516-c0c2-736d-a774-973703e89fdd.json",
  "deckAnchorHref": "/decks/019de516-c0c2-736d-a774-973703e89fdd#slide-14",
  "components": [
    {
      "bbox": {
        "h": 0.55,
        "w": 0.23,
        "x": 0.7,
        "y": 0.28
      },
      "kind": "chart",
      "text": ">70%\nof Vapour\nVaping Penetration (%FMC*)\n80%\n70%\n60%\n50%\n40%\n30%\n20%\n10%\n0%\n8.5mg\nAverage Weighted\nTar per Cigarette",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5c6cd40d-45ac-40ea-b3cf-8f993ac5ed97",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.55,
        "w": 0.23,
        "x": 0.42,
        "y": 0.28
      },
      "kind": "chart",
      "text": ">80%\nof THP\nTHP Penetration (%FMC*)\n60%\n50%\n40%\n30%\n20%\n10%\n0%\n8.5mg\nAverage Weighted\nTar per Cigarette",
      "attrs": null,
      "subkind": "scatter",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "95778860-4d6f-433a-b5e7-fa1ba095f3bf",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.08,
        "x": 0.88,
        "y": 0.06
      },
      "kind": "image",
      "text": "BAT",
      "attrs": null,
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4735ad26-8a68-4bc3-b7b0-3f988573056e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.02,
        "x": 0.02,
        "y": 0.92
      },
      "kind": "other",
      "text": "14",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a688267d-fde8-4ec6-a0c4-1b7c3b7930bc",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.35,
        "w": 0.2,
        "x": 0.1,
        "y": 0.38
      },
      "kind": "paragraph",
      "text": "FACT\nTHP and Vapour\ncorrelate\ninversely to\nWeighted\nAverage Tar\nlevels",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c915db69-b24c-4e26-a235-cde2a6e01f63",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.86,
        "x": 0.12,
        "y": 0.9
      },
      "kind": "source-note",
      "text": "* FMC: Factory Made Cigarettes\nSource: Kantar Incidence Study 2022, Retail Audit (suppliers different by market), BAT internal information\nBelgium, Bulgaria, Canada, Colombia, Croatia, Czech Republic, Denmark, France, Germany, Greece, Hungary, Italy, Japan, Kazakhstan, Malaysia, Mexico, Netherlands, New Zealand, Poland, Portugal, Russia, Saudi Arabia, Spain, South Korea, Sweden, Switzerland, UK, Ukraine, USA",
      "attrs": null,
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8c440557-61af-4a0d-9e04-ddd37ae4951a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.76,
        "x": 0.08,
        "y": 0.09
      },
      "kind": "title",
      "text": "Belief #1 There is a 'one size fits all' solution",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e7c9d519-e208-48ed-973b-63badd624dd4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Chart Selection Guide",
      "slug": "chart-selection-guide",
      "agent": "Designer",
      "layer": "slide",
      "matchId": "e18553f5-38ef-4e92-83e5-df84513e0898",
      "evidence": ">70% of Vapour",
      "confidence": 0.5
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 24,
      "from": 13,
      "beatId": "1e7c1775-5533-4501-8f52-52f7e7f16d0d",
      "arcName": "The Consultant's Gambit",
      "arcSlug": "consultants-gambit",
      "beatName": "Evidence & Proof",
      "beatSlug": "consultants-gambit-evidence-proof",
      "evidence": "The deck provides evidence and proof through various data points and research findings.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}