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      "text": "Q1'23 Cohort: Marketing Cost $33, Cohort Bookings $43\nQ1'22 Cohort: Marketing Cost $64, Cohort Bookings $88\nQ1'21 Cohort: Marketing Cost $81, Cohort Bookings $166\nQ1'20 Cohort: Marketing Cost $57, Cohort Bookings $197\nQ1'19 Cohort: Marketing Cost $55, Cohort Bookings $224",
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      "text": "... After 10 Quarters\n2.1x",
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      "text": "... After 2 Quarters\n1.3x",
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      "text": "... After 18 Quarters\n4.1x",
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      "text": "... After 14 Quarters\n3.5x",
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      "text": "Company Overview | Second Quarter 2023",
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      "text": "One Time Marketing, Ongoing Bookings",
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      "text": "Note: Data as of June 30, 2023; TROI is Time to Return On (Marketing) Investment. We define this\nmetric as the time it takes to collect dollars from new premium subscriptions acquired in a cohort to\nequal dollars spent on costs classified as acquisition marketing costs in the same cohort. Numbers are\nrounded to the nearest million. Cohort Bookings do not include bookings from users coming from the\nWix Logo Maker funnel or bookings from DeviantArt, Wix Answers, or recent acquisitions.",
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      "text": "Efficient Marketing Based on TROI",
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