{
  "docId": "019de516-b939-761b-aaf0-6bef00d8e0a2",
  "docSlug": "722d8f96b18b64adbc8965188eabccdd",
  "documentTitle": "Truecaller | Results Presentation Deck | 34 slides",
  "authorId": "truecaller",
  "authorName": "Truecaller",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.7777778,
  "pageNumber": 16,
  "pageCount": 34,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "propose_solution",
  "function": "propose_solution",
  "density": "dense",
  "nDataPoints": 1,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de516-b939-761b-aaf0-6bef00d8e0a2/16",
  "deckHref": "/decks/019de516-b939-761b-aaf0-6bef00d8e0a2",
  "deckJsonHref": "/decks/019de516-b939-761b-aaf0-6bef00d8e0a2.json",
  "deckAnchorHref": "/decks/019de516-b939-761b-aaf0-6bef00d8e0a2#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.19,
        "w": 0.353,
        "x": 0.544,
        "y": 0.68
      },
      "kind": "image",
      "text": "Logos of advertising partners: Jio, HDFC Life, OnePlus, AJIO, Mahindra, boAt, Tanishq, AMFI.",
      "attrs": null,
      "subkind": "logo-grid",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70470dd8-3a1e-410e-9f58-32177119c4ec",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.743,
        "w": 0.46,
        "x": 0.039,
        "y": 0.102
      },
      "kind": "image",
      "text": "Mobile phone screenshots showing Truecaller features and ads.",
      "attrs": null,
      "subkind": "screenshot",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfdd7649-66ac-4fe1-b9ba-b75735f9a08c",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.017,
        "w": 0.22,
        "x": 0.544,
        "y": 0.623
      },
      "kind": "list",
      "text": "Select advertising partners",
      "attrs": null,
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a04ccbbe-6908-4dde-910a-bbbbcc7fe975",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.399,
        "x": 0.544,
        "y": 0.409
      },
      "kind": "paragraph",
      "text": "Initiatives to build out the demand side platform continue to scale very well, expanding reach beyond the Truecaller ecosystem",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c37a6b5a-1c3a-44f0-87f6-e73f5295ad79",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.088,
        "w": 0.399,
        "x": 0.544,
        "y": 0.242
      },
      "kind": "paragraph",
      "text": "Improvements to Truecaller's proprietary advertising platform resulted in the growth of impressions by over 36%, as well as improvements in ads engagement and click-through rates",
      "attrs": null,
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb8a0c7d-ad80-42da-8ca9-da9e772e7ce0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.101,
        "x": 0.544,
        "y": 0.201
      },
      "kind": "title",
      "text": "ADTECH",
      "attrs": null,
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "df8f9b46-2860-4c00-8314-82e9f62faa0d",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "8506836f-8d68-4341-b984-0d06e2eedb63",
      "evidence": "The slide appears to be targeted towards investors or business partners, indicating a specific audience definition.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}