{
  "docId": "019de516-b739-75a9-9174-172d332647fb",
  "docSlug": "67c9647aa11ef5c677b1a8092fdfd11f",
  "documentTitle": "Surf Air | IPO Presentation Deck | 121 slides",
  "authorId": "surf-air",
  "authorName": "Surf Air Mobility",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 2.3733003,
  "pageNumber": 64,
  "pageCount": 121,
  "prevPage": 63,
  "nextPage": 65,
  "slideType": "geographic_map",
  "function": "illustrate_case",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de516-b739-75a9-9174-172d332647fb/64",
  "deckHref": "/decks/019de516-b739-75a9-9174-172d332647fb",
  "deckJsonHref": "/decks/019de516-b739-75a9-9174-172d332647fb.json",
  "deckAnchorHref": "/decks/019de516-b739-75a9-9174-172d332647fb#slide-64",
  "components": [
    {
      "bbox": {
        "h": 0.49,
        "w": 0.29,
        "x": 0.204,
        "y": 0.23
      },
      "kind": "image",
      "text": "Map of New York area with population density and airport locations (regional and major hub)",
      "attrs": {},
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "156f71be-a679-4553-a432-e2292a518521",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.62,
        "w": 0.44,
        "x": 0.49,
        "y": 0.23
      },
      "kind": "image",
      "text": "Map of New York metro and surrounding areas showing potential air routes and destinations (Tier 1 and Other)",
      "attrs": {},
      "subkind": "map",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dd272827-93b4-4d36-8fab-57deef06eb35",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.11,
        "x": 0.38,
        "y": 0.83
      },
      "kind": "list",
      "text": "Regional airport\nMajor hub airport",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9aad16fc-91cf-4f30-93da-9c1e4f513fa6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.13,
        "x": 0.805,
        "y": 0.29
      },
      "kind": "list",
      "text": "Tier 1 route destination\nOther",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bdc75bd6-dad3-40da-bc4c-67bbc69d97a3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.27,
        "w": 0.16,
        "x": 0.05,
        "y": 0.64
      },
      "kind": "source-note",
      "text": "We define \"Tier 1\" routes as those routes (1) that are part of the largest U.S. one to one mile travel markets measured by annual trips taken between any two metros in the United States, (2) with airport stock optimized on the remote level using demographic data such as household income, STEM employees and property value, (3) that typically do not have direct airport to airport competition, and (4) based on a regional air mobility consumer preference and price point survey of approximately 2,000 people in the United States and the European Union, as well as management's analysis, we believe can support operations pre-electrification with average fares of approximately $250 to $450 per seat per trip.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "54601b01-2dac-44d5-97a8-0750b9a7bb89",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.53,
        "x": 0.345,
        "y": 0.103
      },
      "kind": "title",
      "text": "New York: focus city example",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b209c05-1cda-4aa4-b6bd-abbc39369201",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [],
  "frameworks": [],
  "arcBeats": [],
  "loops": [
    {
      "to": 72,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f3842b81-2656-4dd9-b971-ffc72ee41dc1",
      "evidence": "The document presents a clear and comprehensive overview of Surf Air Mobility's business model, growth plan, and financials, which is consistent with the Golden Circle loop.",
      "position": 1,
      "objective": "Explain the why, what, and how of Surf Air Mobility's business",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}