{
  "docId": "019de516-b739-75a9-9174-172d332647fb",
  "docSlug": "67c9647aa11ef5c677b1a8092fdfd11f",
  "documentTitle": "Surf Air | IPO Presentation Deck | 121 slides",
  "authorId": "surf-air",
  "authorName": "Surf Air Mobility",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investment_bank",
  "sourceTypeLabel": "Investment bank",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 2.3733003,
  "pageNumber": 26,
  "pageCount": 121,
  "prevPage": 25,
  "nextPage": 27,
  "slideType": "business_model",
  "function": "present_framework",
  "density": "overcrowded",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de516-b739-75a9-9174-172d332647fb/26",
  "deckHref": "/decks/019de516-b739-75a9-9174-172d332647fb",
  "deckJsonHref": "/decks/019de516-b739-75a9-9174-172d332647fb.json",
  "deckAnchorHref": "/decks/019de516-b739-75a9-9174-172d332647fb#slide-26",
  "components": [
    {
      "bbox": {
        "h": 0.47,
        "w": 0.41,
        "x": 0.38,
        "y": 0.28
      },
      "kind": "diagram",
      "text": "MORE PASSENGERS\nLOWER COSTS\nMORE PLANES\nSAM",
      "attrs": {},
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b2eee619-ec01-4872-88b4-c8d8f667df92",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.17,
        "w": 0.25,
        "x": 0.15,
        "y": 0.62
      },
      "kind": "list",
      "text": "2 Aircraft-as-a-Service\n(Leasing + Software)\nProvide operators with an innovative form of access to capital and services to grow their fleets",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1795c895-391d-4174-8f95-7e2f605a7236",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.25,
        "x": 0.64,
        "y": 0.47
      },
      "kind": "list",
      "text": "3 Electrified Aircraft\nReduce operating costs & emissions to expand market opportunity",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d977e562-ee7b-459c-a349-4fbef5e6b9ea",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.17,
        "w": 0.25,
        "x": 0.15,
        "y": 0.31
      },
      "kind": "list",
      "text": "1 Network Expansion\nGrow consumers & operators through our leading brands and strategic relationships",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e8e63272-eae0-467d-8268-a422b47c4d21",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.4,
        "x": 0.15,
        "y": 0.84
      },
      "kind": "source-note",
      "text": "(1) Aircraft-as-a-Service (ACaaS) is a product SAM intends to offer bundling aircraft leasing, powertrain maintanance and operating software for both conventional internal condation and clectrified inf",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1eb3bd9b-ffcb-4ef7-aeb4-94267b1b0fe9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.12,
        "x": 0.84,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "INVESTAR DAY | JURE 3923",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "8e4a7f12-451a-415c-8eb1-c19b80b90f1b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.41,
        "x": 0.38,
        "y": 0.08
      },
      "kind": "title",
      "text": "WE BELIEVE OUR BUSINESS MODEL CREATES A",
      "attrs": {},
      "subkind": "action-title",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f3cf1ee-43c5-461c-8b68-b8f91ade9298",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.41,
        "x": 0.38,
        "y": 0.11
      },
      "kind": "title",
      "text": "Flywheel of growth",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fd9dedaa-2ccf-4569-b401-d78b043aaac5",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Flywheel",
      "slug": "flywheel",
      "agent": null,
      "layer": "slide",
      "matchId": "310495df-5163-42d5-be1c-eabc99aa5cfa",
      "evidence": "We believe our business model creates a Flywheel of growth",
      "confidence": 0.8
    }
  ],
  "frameworks": [
    {
      "name": "flywheel",
      "slug": null,
      "matchId": "14514021-e3cc-4e3a-a841-35a68e6a8be1",
      "evidence": "The title explicitly states 'Flywheel of growth' and the diagram visually represents a cyclical process.",
      "confidence": 0.01
    }
  ],
  "arcBeats": [
    {
      "to": 56,
      "from": 21,
      "beatId": "1a252c06-588d-4eb2-a534-f316e372a182",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Market Size",
      "beatSlug": "sequoia-pitch-market-size",
      "evidence": "The document provides an overview of the addressable market for Surf Air Mobility, highlighting the significant growth potential of the regional air mobility market.",
      "position": 2,
      "confidence": 0.8,
      "parentBeatName": "Evidence",
      "parentBeatSlug": "evidence"
    }
  ],
  "loops": [
    {
      "to": 72,
      "from": 4,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "f3842b81-2656-4dd9-b971-ffc72ee41dc1",
      "evidence": "The document presents a clear and comprehensive overview of Surf Air Mobility's business model, growth plan, and financials, which is consistent with the Golden Circle loop.",
      "position": 1,
      "objective": "Explain the why, what, and how of Surf Air Mobility's business",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.8,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}