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  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 42 slides",
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      "text": "CarePlus Premium Hybrid Offering",
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      "text": "Pilot launched in 4 U.S. markets (14 locations);\nQ3 2023 U.S. nationwide launch to all SmileShops",
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      "text": "Opportunity to upsell CarePlus through all U.S. SmileShops\nUtilizes Partner Network of dentists and orthodontists to provide hybrid in-person and virtual care\nEnhanced care at higher price point but similar marketing expense as Care, resulting in higher EBITDA margins\n73% of higher household income customers indicated interest to purchase¹",
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      "text": "Q4 2022 Australia launch\nQ2 2023 U.S. pilot launch",
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      "text": "Al-powered mobile 3D scanning technology\nEnables acceleration of draft treatment plan from weeks to minutes, driving improved sales conversion\nPlatform encourages referrals (sharing)",
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      "text": "Source: CarePlus Quant Research, April 2022, n = 2,126 (US HHI $125K+). Research with US gen pop, 18-65 years old, who are interested in straightening their teeth, or their teen's, in next 3 years, or have straightened their teeth or their teen's in the past 3 years, or are currently in treatment for themselves or their teen's.",
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      "text": "SDC Has Reimagined the Way It Wins Customers",
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