{
  "docId": "019de516-b383-728b-8228-2f2f6447f746",
  "docSlug": "5157831bebe97b07aeb9be9aea479344",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 42 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 6,
  "pageCount": 42,
  "prevPage": 5,
  "nextPage": 7,
  "slideType": "mission",
  "function": "inspire_vision",
  "density": "dense",
  "nDataPoints": 0,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 1,
  "imagePath": null,
  "slideHref": "/slides/019de516-b383-728b-8228-2f2f6447f746/6",
  "deckHref": "/decks/019de516-b383-728b-8228-2f2f6447f746",
  "deckJsonHref": "/decks/019de516-b383-728b-8228-2f2f6447f746.json",
  "deckAnchorHref": "/decks/019de516-b383-728b-8228-2f2f6447f746#slide-6",
  "components": [
    {
      "bbox": {
        "h": 0.04,
        "w": 0.06,
        "x": 0.04,
        "y": 0.92
      },
      "kind": "image",
      "text": "smile\nDIRECT CLUB",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "23e9860e-d29d-48a9-8c3f-45061936ed13",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.84,
        "x": 0.06,
        "y": 0.29
      },
      "kind": "list",
      "text": "Expand our reach\nGrow existing base and acquire new customer segments",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2aedb168-7efa-43df-b1d2-d1d05f9a63cd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.89,
        "x": 0.06,
        "y": 0.71
      },
      "kind": "list",
      "text": "Rigorous financial discipline\nDemonstrating investment focus and discipline across the organization in every decision we make",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "38c3d35d-cd79-4e53-80d8-363584f7d817",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.81,
        "x": 0.06,
        "y": 0.57
      },
      "kind": "list",
      "text": "A winning team\nAttracting and retaining top talent and partners",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "70c5547b-3f67-47ac-9fbc-29fac755c4e5",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.86,
        "x": 0.06,
        "y": 0.43
      },
      "kind": "list",
      "text": "Transformative innovation\nDissatisfaction with the status quo coupled with a pipeline of innovation",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "9aae9812-c394-423f-a096-385781225e12",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.02,
        "w": 0.79,
        "x": 0.06,
        "y": 0.19
      },
      "kind": "paragraph",
      "text": "Our Mission: Democratize access to a smile each and every person loves.",
      "attrs": {},
      "subkind": "paragraph",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7daff170-050b-4539-a70d-3603ffeb7975",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.01,
        "x": 0.94,
        "y": 0.95
      },
      "kind": "source-note",
      "text": "6",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0f80d443-a109-49e0-9dfa-908fbb02534e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.34,
        "x": 0.06,
        "y": 0.05
      },
      "kind": "title",
      "text": "Our strategic pillars.",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "edd624cd-30f8-4a58-9552-b4551df087c4",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "9fddc0d2-6837-43b3-8b29-6be55574fd5a",
      "evidence": "list/bullet: Rigorous financial discipline Demonstrating investment focus and discipline across the organization in every decision we make",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 5,
      "beatId": "50653e0f-62e9-44eb-a163-e87761c02c4e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 5-20 describe the solution, including the SmileMaker platform, customer acquisition, and strategic pillars.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "87e79596-ac27-40a7-9365-373f62024ea8",
      "evidence": "Slides 3-6 present the company's vision, mission, and strategic pillars, forming a golden circle.",
      "position": 0,
      "objective": "Why SmileDirectClub?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}