{
  "docId": "019de516-b383-728b-8228-2f2f6447f746",
  "docSlug": "5157831bebe97b07aeb9be9aea479344",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 42 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 5,
  "pageCount": 42,
  "prevPage": 4,
  "nextPage": 6,
  "slideType": "solution",
  "function": "present_solution",
  "density": "overcrowded",
  "nDataPoints": 5,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de516-b383-728b-8228-2f2f6447f746/5",
  "deckHref": "/decks/019de516-b383-728b-8228-2f2f6447f746",
  "deckJsonHref": "/decks/019de516-b383-728b-8228-2f2f6447f746.json",
  "deckAnchorHref": "/decks/019de516-b383-728b-8228-2f2f6447f746#slide-5",
  "components": [
    {
      "bbox": {
        "h": 0.46,
        "w": 0.46,
        "x": 0.27,
        "y": 0.21
      },
      "kind": "diagram",
      "text": "Marketing, Continued Innovation, SmileMaker™, CarePlus, Footprint, Cost Savings",
      "attrs": {},
      "subkind": "process",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "524a25ec-eeff-478b-8b27-2634dc539ca8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.06,
        "w": 0.39,
        "x": 0.57,
        "y": 0.83
      },
      "kind": "list",
      "text": "73% of higher household income customers indicated interest to purchase¹",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1b6e34a4-6c18-443a-9311-0962b5de4873",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.26,
        "x": 0.068,
        "y": 0.72
      },
      "kind": "list",
      "text": "Rationalizing footprint to increase marketing efficiency\n128 operating SmileShops",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4b831030-835e-4062-bf38-a8bdbe0e13f4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.38,
        "x": 0.58,
        "y": 0.21
      },
      "kind": "list",
      "text": "50+ active U.S. patents\nLaunch of ComfortSense technology featuring patented laser tech that precision cuts aligners",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "87763bc4-b5ed-4ba6-b4fb-078892dfb07b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.22,
        "x": 0.74,
        "y": 0.49
      },
      "kind": "list",
      "text": "Successful pilot launch of new AI-powered technology to enable customers to take 3D images of their teeth through the SDC app",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a0f61330-6542-4d9d-82d8-683ffa5abdf8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.12,
        "w": 0.26,
        "x": 0.109,
        "y": 0.21
      },
      "kind": "list",
      "text": "Re-imagined the way SDC interacts with customers\nSmileMaker app platform\nHybrid care",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b5f0f7e0-1ff7-477d-ab4b-053ec925f6c3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.27,
        "x": 0.69,
        "y": 0.69
      },
      "kind": "list",
      "text": "Enhanced care at higher price point, opening access to new customer base",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bb1eb9ed-e566-4213-b856-f55fb574fc1e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.21,
        "x": 0.068,
        "y": 0.49
      },
      "kind": "list",
      "text": "Over $200mm in recognized cost savings since 2020",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "fcb75fc5-1b18-42ce-abe9-e8266e064e3f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.79,
        "x": 0.103,
        "y": 0.93
      },
      "kind": "source-note",
      "text": "1) Source: CarePlus Quant Research, April 2022, n = 2,126 (US HHI $125K+). Research with US gen pop, 18-65 years old, who are interested in straightening their teeth, or their teen's, in next 3 years, or have straightened their teeth or their teen's in the past 3 years, or are currently in treatment for themselves or their teen's.",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "026891cf-73f1-4a92-8725-8957e576c879",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.899,
        "x": 0.043,
        "y": 0.049
      },
      "kind": "title",
      "text": "Culture of Continual Innovation, Improvement and Evolution in How We Serve Our Customers",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "5d0526c0-ad8c-4a51-996b-03917d11e197",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "2x2 matrix",
      "slug": "matrix-2x2",
      "agent": null,
      "layer": "slide",
      "matchId": "64d6daf6-4818-4ea2-a4ae-4f168cacfa21",
      "evidence": "diagram/process: Marketing, Continued Innovation, SmileMaker, CarePlus, Footprint, Cost Savings",
      "confidence": 0.5
    },
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "eabccb2e-5300-4705-814f-f23ba90ef0f0",
      "evidence": "list/bullet: Successful pilot launch of new AI-powered technology to enable customers to take 3D images of their teeth through the SDC app",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 5,
      "beatId": "50653e0f-62e9-44eb-a163-e87761c02c4e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 5-20 describe the solution, including the SmileMaker platform, customer acquisition, and strategic pillars.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [
    {
      "to": 6,
      "from": 3,
      "name": "Golden Circle",
      "slug": "11-golden-circle",
      "bestFor": "Visionary leadership, brand positioning, mission statements",
      "matchId": "87e79596-ac27-40a7-9365-373f62024ea8",
      "evidence": "Slides 3-6 present the company's vision, mission, and strategic pillars, forming a golden circle.",
      "position": 0,
      "objective": "Why SmileDirectClub?",
      "structure": "The Why (Belief) -> The How (Process) -> The What (Result)",
      "confidence": 0.7,
      "description": "Invert the typical pitch by starting with why you exist, rather than what you do"
    }
  ],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}