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  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 42 slides",
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  "authorName": "SmileDirectClub",
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  "presentationDate": "2023-08-01 00:00:00",
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      "text": "Third-party NPS2: Invisalign (Q3 2021: 54, Q1 2022: 49, Q3 2022: 56), SmileDirectClub (Q3 2021: 55, Q1 2022: 37, Q3 2022: 41), Telehealth players (Q3 2021: 22.5, Q1 2022: 20.5, Q3 2022: 22.5)",
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      "text": "Total Google/Trustpilot Reviews: SDC 114,000, Telehealth players 9,293, DSO 22,927",
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      "text": "Approx. 20% of customers come from referrals.",
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      "text": "Avg Rating(1) 4.7/5.0 with over 114K member reviews.",
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      "text": "18",
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      "text": "2 Trusted brand among customers & professionals",
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      "text": "We have made considerable progress on brand perception, and our satisfaction scores consistently track higher than telehealth peers.",
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      "kind": "source-note",
      "text": "Source: Internal company surveys, public information. Data as of May 2023",
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      "text": "2Source: Third-party NPS scores were independently sourced and calculated surveying 748 customers who completed clear aligner therapy with SDC, Invisalign, or teledentistry competitors in the last 12 months.",
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      "kind": "title",
      "text": "We have built a brand that our customers love.",
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      "evidence": "Slides 5-20 describe the solution, including the SmileMaker platform, customer acquisition, and strategic pillars.",
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