{
  "docId": "019de516-b383-728b-8228-2f2f6447f746",
  "docSlug": "5157831bebe97b07aeb9be9aea479344",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 42 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 16,
  "pageCount": 42,
  "prevPage": 15,
  "nextPage": 17,
  "slideType": "unfair_advantage",
  "function": "present_framework",
  "density": "overcrowded",
  "nDataPoints": 2,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.96,
  "imagePath": null,
  "slideHref": "/slides/019de516-b383-728b-8228-2f2f6447f746/16",
  "deckHref": "/decks/019de516-b383-728b-8228-2f2f6447f746",
  "deckJsonHref": "/decks/019de516-b383-728b-8228-2f2f6447f746.json",
  "deckAnchorHref": "/decks/019de516-b383-728b-8228-2f2f6447f746#slide-16",
  "components": [
    {
      "bbox": {
        "h": 0.04,
        "w": 0.06,
        "x": 0.045,
        "y": 0.91
      },
      "kind": "image",
      "text": "smile DIRECT CLUB",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "37e028ba-37c5-4c4a-b42b-7fef6b3564f3",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.88,
        "x": 0.07,
        "y": 0.64
      },
      "kind": "list",
      "text": "Differentiated value proposition via teledentistry platform: Complementary to telehealth offering, meeting patients where and when they are: in-chair or at home; Professional channel strategy enhances options for consumers to seek treatment, broadening addressability; Addresses key consumer demands offering convenience, access and lower cost of care",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "0d6a9760-95c3-4260-bc70-3984c1dd7a0b",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.88,
        "x": 0.07,
        "y": 0.81
      },
      "kind": "list",
      "text": "Vertically integrated model: Substantial investment in treatment planning, manufacturing, contact center and teledentistry platform; >$400M of capex, including streamlined state-of-the-art manufacturing facility in Tennessee; Vertically integrated model allows business to gain profitable leverage on scale and effectively focus on the end-to-end customer experience",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "471968a7-c4cc-4064-8718-bec5dd8b8254",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.88,
        "x": 0.07,
        "y": 0.32
      },
      "kind": "list",
      "text": "Trusted brand among customers & professionals: Brand that consumers love (more than 2.0M smiles straightened); Second largest aligner brand and largest telehealth orthodontics brand in the world; Premier teledentistry platform offering consumers accessibility & convenience",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "4fbccc29-d1e3-410d-bb8c-8e6c5ac56a2e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.09,
        "w": 0.88,
        "x": 0.07,
        "y": 0.18
      },
      "kind": "list",
      "text": "Large and growing market: Global orthodontics market is large and underserved, and TAM is expanding as aligners are more accessible; Secular shift from wires and brackets to clear aligners; COVID-19 has accelerated facetime: we've never been more aware of our own smiles",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "79b8abd2-4b32-464d-afe5-93a43c6495c9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.13,
        "w": 0.88,
        "x": 0.07,
        "y": 0.46
      },
      "kind": "list",
      "text": "Leading orthodontic telehealth channel: Largest telehealth orthodontic channel in the world provides attractive unit economics and substantial growth despite temporary macroeconomic factors; Strong omnichannel presence maximizes consumer addressability; Closed loop system offers optimal conversion from sophisticated CRM strategy and opportunities to enhance clinical outcomes from robust data library",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "de30af53-1645-48e0-958a-66a045ca759f",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.01,
        "w": 0.02,
        "x": 0.91,
        "y": 0.94
      },
      "kind": "source-note",
      "text": "16",
      "attrs": {},
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "75b31425-0b52-424e-ab9a-136a7435d5f0",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.095,
        "w": 0.91,
        "x": 0.045,
        "y": 0.045
      },
      "kind": "title",
      "text": "Brand and business model are well positioned to take advantage of large market with unique set of strategic assets.",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c9ce00e1-4a52-454c-a8ca-00c1c2a433f0",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "Audience Definition",
      "slug": "audience-definition",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "1c0e3d6d-bc1b-48f5-8631-a1093106601e",
      "evidence": "Brand and business model are well positioned to take advantage of large market with unique set of strategic assets.",
      "confidence": 0.7
    },
    {
      "name": "Big Idea Formula",
      "slug": "big-idea-formula",
      "agent": "Storyteller",
      "layer": "slide",
      "matchId": "2866b40d-e4df-4ec5-983b-78908625f80f",
      "evidence": "Brand and business model are well positioned to take advantage of large market with unique set of strategic assets.",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 5,
      "beatId": "50653e0f-62e9-44eb-a163-e87761c02c4e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 5-20 describe the solution, including the SmileMaker platform, customer acquisition, and strategic pillars.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}