{
  "docId": "019de516-b383-728b-8228-2f2f6447f746",
  "docSlug": "5157831bebe97b07aeb9be9aea479344",
  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 42 slides",
  "authorId": "smiledirectclub",
  "authorName": "SmileDirectClub",
  "documentKindSlug": "pitchdeck",
  "documentKindLabel": "Pitch deck",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
  "orientation": "landscape",
  "aspectRatio": 1.2938006,
  "pageNumber": 11,
  "pageCount": 42,
  "prevPage": 10,
  "nextPage": 12,
  "slideType": "segmentation",
  "function": "decompose_segments",
  "density": "overcrowded",
  "nDataPoints": 4,
  "notes": null,
  "elementsJson": null,
  "metadataConfidence": 0.9,
  "imagePath": null,
  "slideHref": "/slides/019de516-b383-728b-8228-2f2f6447f746/11",
  "deckHref": "/decks/019de516-b383-728b-8228-2f2f6447f746",
  "deckJsonHref": "/decks/019de516-b383-728b-8228-2f2f6447f746.json",
  "deckAnchorHref": "/decks/019de516-b383-728b-8228-2f2f6447f746#slide-11",
  "components": [
    {
      "bbox": {
        "h": 0.048,
        "w": 0.07,
        "x": 0.045,
        "y": 0.92
      },
      "kind": "image",
      "text": "smile DIRECT CLUB",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "1be889bc-90de-4ea6-8d61-90034bce7a70",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.109,
        "x": 0.069,
        "y": 0.115
      },
      "kind": "image",
      "text": "smile DIRECT CLUB",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3b661524-b57d-4837-bdd4-3ca07a180afd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.075,
        "w": 0.109,
        "x": 0.53,
        "y": 0.115
      },
      "kind": "image",
      "text": "smile DIRECT CLUB",
      "attrs": {},
      "subkind": "logo",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "b8f710f2-d92c-4410-9024-8476dc450a62",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.07,
        "x": 0.045,
        "y": 0.38
      },
      "kind": "list",
      "text": "Price leader.",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2b6fdf0a-e446-4dfb-a342-2729b71197d9",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.07,
        "x": 0.045,
        "y": 0.53
      },
      "kind": "list",
      "text": "Product.",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "2f4a2542-cf04-485c-a185-ce564cca05d6",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.29,
        "x": 0.202,
        "y": 0.218
      },
      "kind": "list",
      "text": "Historically focused on serving the $70k income consumer without previous access to teeth straightening",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3201f4a7-856d-413e-8490-c7e4f91cda76",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.29,
        "x": 0.202,
        "y": 0.67
      },
      "kind": "list",
      "text": "24/7 global customer care team with app enabled support",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "32ef9182-ea87-4b9b-b9ed-58d0eb65e586",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.26,
        "x": 0.23,
        "y": 0.138
      },
      "kind": "list",
      "text": "Traditional Customer",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "3f0fd5b5-72dc-4899-aa80-f8caf78f2418",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.29,
        "x": 0.67,
        "y": 0.82
      },
      "kind": "list",
      "text": "Mandatory in person office visit required via Partner Network or SmileShop",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "47d8a213-f78d-457c-9dc1-103f41c95c69",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.29,
        "x": 0.202,
        "y": 0.52
      },
      "kind": "list",
      "text": "Refined production know-how and scale capabilities of core 22-hour aligner and nighttime products",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "497f4fc4-e9c2-4835-9087-7cabd505dc26",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.07,
        "x": 0.045,
        "y": 0.68
      },
      "kind": "list",
      "text": "Service.",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7ea3cd8c-bb93-4e2c-8373-49b28de4a7bd",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.29,
        "x": 0.67,
        "y": 0.52
      },
      "kind": "list",
      "text": "Clear aligner product combined with an initial set of retainers and other SDC products",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "7f4c017e-36ee-4254-aa08-650c1698bf93",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.07,
        "x": 0.045,
        "y": 0.83
      },
      "kind": "list",
      "text": "Journey starts.",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "af42adc7-2bee-4dde-8228-ce512e2c4488",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.29,
        "x": 0.67,
        "y": 0.37
      },
      "kind": "list",
      "text": "A higher price point at $3,900 which provides enhanced access to care, while improving economics to both Partners and SDC",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "bbd64e87-28b8-4067-bcd2-abfd59ba4c84",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.08,
        "w": 0.29,
        "x": 0.67,
        "y": 0.67
      },
      "kind": "list",
      "text": "High touch, white-glove experience including in person clinician visits, with access to both locally-based and telehealth doctor enabled enhancements",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "c0e61f7a-656a-47f0-8961-f995829a3171",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.29,
        "x": 0.202,
        "y": 0.82
      },
      "kind": "list",
      "text": "Journey entry points primarily via SmileMaker or SmileShop scans and secondarily via the Partner Network",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "d9b34155-48e6-46d2-ab2d-ff83667c3ab8",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.07,
        "w": 0.29,
        "x": 0.202,
        "y": 0.37
      },
      "kind": "list",
      "text": "Price leadership at a lower cost to traditional braces and competitor clear aligners - $2,250 or $89 per month",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "dfe7824c-ce24-4eb7-9b5e-8d80b7584de4",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.329,
        "x": 0.639,
        "y": 0.138
      },
      "kind": "list",
      "text": "Expanded Customer Base with CarePlus",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "e4694332-62c8-4d50-b298-d61bed8fcc58",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.05,
        "w": 0.09,
        "x": 0.035,
        "y": 0.23
      },
      "kind": "list",
      "text": "Target consumer.",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "eb7044f1-fd12-4b23-8b6a-9ef32d92a54e",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.04,
        "w": 0.29,
        "x": 0.67,
        "y": 0.23
      },
      "kind": "list",
      "text": "Expanding customer base to higher income and teen segments",
      "attrs": {},
      "subkind": "bullet",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "f6aa3292-73b1-4511-878e-86fd7b87cc9a",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.015,
        "w": 0.015,
        "x": 0.95,
        "y": 0.954
      },
      "kind": "source-note",
      "text": "11",
      "attrs": {
        "numbered": true
      },
      "subkind": null,
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "285ce128-4a79-43ec-ac2c-81be5424d525",
      "frameworkName": null,
      "frameworkSlug": null
    },
    {
      "bbox": {
        "h": 0.03,
        "w": 0.907,
        "x": 0.045,
        "y": 0.049
      },
      "kind": "title",
      "text": "Partner network provides CarePlus access to target customer.",
      "attrs": {},
      "subkind": "headline",
      "toolName": null,
      "toolSlug": null,
      "confidence": null,
      "componentId": "a18b70a6-cac9-46d2-b6fa-bbe5607153d1",
      "frameworkName": null,
      "frameworkSlug": null
    }
  ],
  "metrics": [],
  "tools": [
    {
      "name": "List presentation",
      "slug": "list-presentation",
      "agent": null,
      "layer": "slide",
      "matchId": "6c95b7ad-ae1a-4449-8e7c-ac3c096d4ac0",
      "evidence": "list/bullet: High touch, white-glove experience including in person clinician visits, with access to both locally-based and telehealth doctor enabled enhancements",
      "confidence": 0.7
    }
  ],
  "frameworks": [],
  "arcBeats": [
    {
      "to": 20,
      "from": 5,
      "beatId": "50653e0f-62e9-44eb-a163-e87761c02c4e",
      "arcName": "The Sequoia Pitch",
      "arcSlug": "sequoia-pitch",
      "beatName": "Solution",
      "beatSlug": "sequoia-pitch-solution",
      "evidence": "Slides 5-20 describe the solution, including the SmileMaker platform, customer acquisition, and strategic pillars.",
      "position": 1,
      "confidence": 0.8,
      "parentBeatName": "Turn",
      "parentBeatSlug": "turn"
    }
  ],
  "loops": [],
  "imagePathAlt": null,
  "thumbSrc": null,
  "thumbSrcAlt": null,
  "locked": true
}