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  "documentTitle": "SmileDirectClub | Investor Presentation Deck | 42 slides",
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      "text": "Legacy Product: Website / App Store Visit -> Complete Smile Assessment -> Complete Kits & Scans -> Buy Aligners (1-3 Weeks)\nSmileMaker: Website / App Store Visit -> Download Scan / Draft Treatment Plan -> Buy Aligners (1-3 Minutes)\nBuy moves up the funnel",
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      "text": "Q4 2022\nQ2 2023\nH2 2023",
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      "text": "smile DIRECT CLUB",
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      "text": "Observed reduction in cost per lead in both Australia launch and U.S. pilot launch\nAssuming the same marketing spend, incremental leads result in more revenue through SmileMaker versus a Smile Assessment at the same conversion rate.",
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      "text": "SmileMaker Reduces Friction by Shortening the Customer Acquisition Funnel",
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