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  "documentTitle": "Shopify | Results Presentation Deck | 49 slides",
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  "authorName": "Shopify",
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  "presentationDate": "2023-08-01 00:00:00",
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      "kind": "callout",
      "text": "~5M new business formations in US in both 2021 and 2022 from 4M per year average for the previous 3 years",
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      "text": "Source: US Census Bureau",
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      "text": "US business applications are seeing a step function increase",
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