{
  "docId": "019de516-b17a-7206-8651-80241770d654",
  "docSlug": "e1747f12101434862d888324672ce5dc",
  "documentTitle": "Shopify | Results Presentation Deck | 49 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
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  "pageNumber": 21,
  "pageCount": 49,
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      "kind": "chart",
      "text": "Black Friday Cyber Monday/Holiday sale season",
      "attrs": {
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          "2017",
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      "kind": "image",
      "text": "Puffy LASHIFY LIVE NATION & more",
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      "kind": "list",
      "text": "This cohort includes merchants from a wide range of industries\n21% apparel & accessories\n5% health & beauty\n10+ other verticals\n(represents % of merchants by vertical)",
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      "kind": "source-note",
      "text": "Note: the first year a merchant joins the platform may not be 12 full months and therefore is not fully comparable to the subsequent 12 month periods.",
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      "text": "Sample revenue from the cohort Q1 2017",
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      "kind": "title",
      "text": "Anatomy of a cohort",
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  "loops": [
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      "from": 20,
      "name": "Cost Of Inaction",
      "slug": "27-cost-of-inaction",
      "bestFor": "Urgent budget requests, compliance, risk mitigation",
      "matchId": "02582d31-88ef-4960-9789-b28c435e34b0",
      "evidence": "The loop is visible in the revenue buildup and cohort retention sections",
      "position": 0,
      "objective": "Highlight the importance of Shopify's solutions",
      "structure": "The Status Quo -> The Hidden Costs Accumulating -> The Future State of Inaction -> The Tipping Point",
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      "description": "Quantify what happens if the audience does nothing"
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