{
  "docId": "019de516-b17a-7206-8651-80241770d654",
  "docSlug": "e1747f12101434862d888324672ce5dc",
  "documentTitle": "Shopify | Results Presentation Deck | 49 slides",
  "authorId": "shopify",
  "authorName": "Shopify",
  "documentKindSlug": "conference-presentation",
  "documentKindLabel": "Conference presentation",
  "sourceTypeSlug": "investor_relations",
  "sourceTypeLabel": "Investor relations",
  "presentationDate": "2023-08-01 00:00:00",
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  "slideType": "revenue_buildup",
  "function": "quantify_opportunity",
  "density": "overcrowded",
  "nDataPoints": 7,
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  "slideHref": "/slides/019de516-b17a-7206-8651-80241770d654/20",
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      "kind": "chart",
      "text": "All Cohorts, 2019, 2017, 2015",
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        "x_axis_label": "Year",
        "y_axis_label": "Revenue"
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      "kind": "list",
      "text": "Millions of merchants around the world, across 10+ verticals. Each cohort drives more revenue as time passes, for example:",
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      "kind": "source-note",
      "text": "*Note: The first year a merchant joins the platform may not be 12 full months and therefore is not fully comparable to the subsequent 12 month periods.",
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      "kind": "source-note",
      "text": "*Examples of quarterly revenue from merchant cohorts that joined the Shopify platform in the period shown.",
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      "kind": "source-note",
      "text": "*Note: Calculation is last four quarters of revenue reported (ending in Q4/22) divided by first four full quarters of revenue for each cohort (ie starting in Q2 following each cohort year)",
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      "text": "Sample Cohort, Revenue Growth*, Q1/19, 1.5x, Q1/17, 1.9x, Q1/15, 3.4x",
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      "text": "Revenue compounds every year; cohort retention remains strong",
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      "name": "Cost Of Inaction",
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      "bestFor": "Urgent budget requests, compliance, risk mitigation",
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